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Posts tagged with Site Design

Delivering a sweeter customer experience

Whether you planned a romantic evening out or ordered your sweetheart's gift last minute, it's clear that Valentine's Day this year went digital.

NRF reported that more than 26% of consumers planned to shop online for their loved ones.

In fact, online shopping showed significant growth during the week before Valentine's Day this year compared to last year, particularly with department stores where online sales grew 34%.

3 comments

How can travel operators provide a first-class digital customer experience?

Online holiday bookings at a record high. According to the latest ITB World Travel Trends Report, 65% of all holidays are now booked online, compared to just 24% that are booked via travel agencies.

Mobile travel bookings are also on the rise, with one in five UK holiday-makers now booking holidays using a mobile device, according to a recent survey by Tradedoubler Insight Unit.

As competition moves from the high street to digital channels, it’s now more important than ever for online travel operators to ensure customers have the best possible experience across all channels.

Broken links, payment problems, poor navigation and a lack of information can force customers to competitors’ sites, ultimately losing business. To avoid this, online travel operators need to take action fast.

6 comments
'in the moment' m&s site feature

M&S launches new website, focuses on curation, clustering and content

The new Marks & Spencer website, two years in the making, is a feast for the eyes. As a replatform, it cost a lot of money and accompanies other changes such as an upgraded contact centre and new in-store tech and merchandising.

In this first look at the site, I'll be pointing out the most obvious changes and discussing why it's a step change and effectively gives the impression of 'luxe high street' online.

What stands out is the focus on visuals, a curated experience with magazine-style editorial, and a user experience that’s particularly impressive on tablet. This isn’t a surprising approach given that 44% of Christmas traffic to the website was from tablets and the brand is moving to a ‘lean back’ experience online for those that want it.

I’ll be following this post with more discussion of the new site and its various features that could be set to revitalise the brand across devices (the M&S mobile site and its apps have been updated, too).

42 comments
Power and Control

Why centralisation is a power game

Centralisation is a power game. Treat it as a strategy for learning, and it might be more useful.

How does your web team work?

We’ve all experimented with various forms. When content management systems were new, devolved teams were all the rage. Give this wonderful tool to everyone in the company, and they’ll each edit their own little bit of the site.

What a wonderful site that was…

3 comments
Morrisons logo

Morrisons launches first ecommerce store: is it any good?

Morrisons has finally taken the plunge and unveiled its first ecommerce store.

The grocery retailer said that its failure to launch an ecommerce store was one of the main reasons behind its recent 5.6% slump in sales, which saw its share price fall by 7%.

Ecommerce still only represents about 5% of total grocery sales in the UK, but that's still a £7.5bn market that Morrisons wasn’t able to compete in.

In general I’m not that impressed with the UX offered by Morrisons’ rival stores, as the checkout process is generally overly long and badly designed on grocery sites. 

But has Morrisons managed to buck the trend? Let’s find out...

12 comments

Millets unveils new upgraded site, but where's the mobile version?

Camping retailer Millets, which was rescued from administration last year, recently unveiled a revamped site aimed at boosting its digital revenues.

Designed by Lost Ferret, the overhaul came about as new owner JD wanted to bring its ecommerce platform up-to-date. 

It includes new product pages and a redesigned checkout, but is it up to scratch? In order to find out, I tried to buy a new jacket...

4 comments