Posts tagged with Site Migration

A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

Site Migration

A handy six-month website migration plan

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.

It is sometimes more complicated than it looks depending on the size of the website.


Five key points to consider for a smooth site migration

The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.

Luckily, this myth doesn't have to be any more than that, if you remember these five important points, extolled by Jon Earnshaw, the CTO of PI Datametrics, at Search Leeds 2016.


Is The Guardian having problems with its domain name migration?

The Guardian, seeking to appeal to a more international audience, recently changed its domain name from to

It seems that the newspaper's traffic has dipped as a result of the migration, with some tools showing a drop in key metrics which affect its rankings. 

We have first hand experience of this issue at Econsultancy, as we migrated our domain back in 2009, with a drop in referral traffic from Google being the consequence. 

So, has The Guardian handled this migration correctly, or is there more that Google should have done to help such a massive site with the change? 


Google introduces Change of Address feature

Google has revamped Webmaster Tools and introduced a neat ‘Change of Address’ feature, which would have massively reduced our collective headaches in the first quarter of 2009.


Econsultancy Site Migration and SEO Impact - the story so far

Site Migration and SEO impactOn 14 December 2008 we relaunched the site. This involved a subtle name change (“E-consultancy” became “Econsultancy”), a new logo, a completely new look site with a new directory structure, a new URL, on servers in a different country. We had to migrate 10,000s of pages, deleted a load of old ones, and created 10,000s of new ones.

The background to all this is explained in my interview about the new Econsultancy site – and question 9, about the SEO impact of this large change, is the subject of this post. What has happened to our previously excellent search rankings since the changeover?