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Posts tagged with Site Review

Habitat's new mobile site: Great UX, poor content

Habitat’s traffic has increased by 35% in the past year, and 50% of its customers use mobile and tablet devices to make purchases. 

As a result, Habitat decided to revamp its site with a mobile audience in mind

I thought I would have a dig around the new site to see how well it performs. 

7 comments

Matalan targets online market with Matalan Direct: site review

Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.

I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it. 

7 comments

Site review: My Glasses Club

We featured My Glasses Club in a startup Q&A recently. I thought this was an interesting site, so decided to review it in more detail. 

Also, apart from Matthew Curry's review of buying glasses online from 2010, it's a topic we have seldom covered on the blog. 

So has My Glasses Club managed to provide a smooth user experience? 

1 comment

Jaeger's ecommerce site deconstructed: 5,000 words in 17 key areas

Jaeger has relaunched its ecommerce site for the second time in 12 months.

It's slightly unusual for a brand to do that: relaunching is a big, complicated, risky, time-consuming task, so most retailers tend only to relaunch every few years (often less, sometimes never).

20 comments

Site review: the new RoyalMail.com delivers on customer experience

E.M. Forster, great Victorian-born champion of the internet, sorry, humanism, once wrote this:

"Letters have to pass two tests before they can be classed as good: they must express the personality both of the writer and of the recipient".

The Royal Mail's revamped website is the latest in a string of big organisations meeting new and improved standards in customer experience.

The aesthetic of the site accounts largely for its improvements, and the site as it stands can be seen, excuse me Edward, to express more of the Royal Mail's personality as well as those of its various audiences.

First, I'll look at some interesting little here's and there's from around the site before panning out.

11 comments

New Balance's new websites are good, but lack the x factor

Sportswear brand New Balance recently unveiled several new e-commerce sites for its US and UK brands.

Alongside the main New Balance brand there is a UK site for Warrior and US sites for Cobb Hill, Aravon and Dunham.

Built using Demandware’s platform, the aim is to create scalable e-commerce offerings that will help the company with its plans for global growth.

The homepages certainly look impressive, but what is the purchase process like?

We have previously flagged up Quiksilver as an example of shopping basket best practice, so using the same criteria I looked at how New Balance stacks up...

1 comment

Site review: Lego.com

I've been taking a look at the Lego.com website from a user experience perspective. 

The site was redesigned last year by e2x, and contains some excellent features which other sites could learn from, especially on its product pages. 

6 comments

Sears site review: the good, the bad and the ugly

I've been taking a look at the Sears website from a user experience perspective to see what the retailer does well online, and where it can improve. 

I've highlighted some excellent features on the site that other online retailers could learn from, some relatively minor irritations that would annoy users, and problems that may make users abandon the site.

Overall, the site performs well and contains some excellent features, such as proactive use of live chat.

However, even with the best sites, there is always room for improvement...  

4 comments

Site review: Four Seasons $18m redesign

Four Seasons unveiled its new website earlier this month, with many eyebrows raised as a result of the reported $18m pricetag. 

While this seems like a lot of money for a site relaunch, it is an international brand, and the $18m may cover more than just a redesign. 

The important point is whether or not this website will help it achieve its aim of improving its online revenues, which currently stand at 12% of overall sales.

With the help of some user testing videos (kindly provided by whatusersdo), I've been looking at the user experience on the new Four Seasons site

While the site contains some great imagery and content, there is plenty of room for improvement, and it's a big fail on accessibility...

15 comments

House of Fraser: site review

House of Fraser unveiled an updated version of its website recently. 

Online sales rose by 110% in the first 24 weeks of the year, and House of Fraser aims to continue this growth with the redesigned website. 

The previous incarnation, as reviewed here by Paul Rouke in 2007, was a good site, but the new version provides a more up to date, streamlined look. 

5 comments

How does the new Republic mobile site shape up?

Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so. 

From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out). 

I've been comparing the new Republic site against this checklist... 

1 comment

F-commerce review: Lyle & Scott

Clothing brand Lyle and Scott is the latest retailer to begin selling on Facebook, with the launch of a store on the site yesterday. 

The Lyle and Scott Facebook store is basically a version of the mobile website, which was released last year. It's an interesting solution to the problem, and any retailers that already have a mobile site could follow this example. 

4 comments