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Recruiters should start thinking more like search marketers in order to get more traffic to (and quality leads from) their job listings.
Online store locators are critical for bricks and mortar brands, so why are so many making fundamental errors that significantly hamper their performance in local search?
I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management.
I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows and SEO.
In my experience, it’s a continuous learning curve, picking up insight from specialists along the way to build a (hopefully) thorough knowledge base of what information you need to effectively build a website, what format the data needs to be in and what it needs to do e.g. data field X in the CMS drives site search results.
Users of site search are more likely to convert than the average user, so ecommerce sites should strive to produce the best possible experience.
Here I've compiled a list of site search best practices, along with some excellent examples from retailers.
Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items.
The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on.
Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search.
The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.
A few weeks ago I reviewed the state of web design in Asia’s airline industry.
It was surprising to find that these major brands expected customers to put up with clunky, out-dated web forms and a difficult purchase journey.
But Cathay Pacific was clearly already aware of the issue and has just unveiled a new responsive site as part of a wider rebranding exercise that seeks to present a “simpler, cleaner, more customer-focused Cathay Pacific brand.”
I’d like to claim that my blog post spurred it all, but it actually comes after 18 months of planning.
The resulting philosophy will guide the design of “new websites, lounges, cabins, in-flight service, entertainment products” and more.
From our point of view the most interesting feature is the new website. So, what’s it like?
Site search remains a problem for ecommerce sites, with lack of key functionality and flexibility proving to be a barrier to the user experience.
A new study covered on the excellent Smashing Magazine website looks into some of the major problems with site search in the US.
Here, I'll look at some of the issues mentioned in the study, along with my own observations on the state of site search...
We've got so many beautiful stats for you this week.
From native advertising to online TV, paid search spend to site search conversion, social media in travel to banking online. Please enjoy and share at will.
For more online marketing statistics, download our Internet Statistics Compendium...
The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so.
Sales of Macs hit 4.8m in Q1 2014, up from 4.1m for the same holiday period in 2013. OS X has a big impact on the conventions of UI and UX.
The feature I saw the most buzz about on social is the improved Spotlight. The feature has a new search window and a rich, scrollable preview of results that finds stuff on your Mac but now also Wikipedia, Bing, Maps, and other sources.
This is the latest reminder of how powerful search is and how consumers increasingly rely on it across technology and the web.
We're often looking for examples of good, and not so good, practice in ecommerce for our reports and articles, and there are a few sites you can generally rely on for the former.
One of these in AO.com, formerly Appliances Online. The company was launched 14 years ago and its recent IPO valued it at around £1.6bn.
A key reason behind the company's growth can be found in its focus on good design and customer experience, as well as a culture of testing and optimisation.
As a result, AO.com contains many examples of ecommerce best practice that others can learn from. Here are just a few...
There is a lot that retailers can do on search results pages to make the route from search to purchase as smooth as possible.
First of all, results should be accurate and relevant to the query, but presentation of the information is all important.
This can pay dividends, as site search users on an ecommerce site often have a greater purchase intent.
For example, while 15% of Suttons Seeds' site visitors use site search, they contribute 41% of total site revenue.
Here are some examples from a variety of sites, each of which contain some excellent features.