I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces.
There is a risk that creating something ‘too new’ or ‘too different’ can give rise to negative user feedback, a recent case in point being Microsoft® Windows 8 lacking a Start button.
For most projects, delivery timescales are tight and there isn’t time to experiment with wild and fanciful navigation.
More importantly, users want to find things quickly. They don’t want to have to ‘learn’ how to use your site, it should be intuitive to them.
I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.
The site in question is discgolfstation.com, and owner Clint Henderson tells me that mobile conversion rates are twice that of desktop, which is obviously unusual.
While the mobile site isn't bad at all, it seems the problem is down to poor desktop performance.
Here, I'll suggest some possible reasons, but it would be great to see what suggestions you have for improvements as well...
After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce.
We have written a lot on ecommerce since the blog launched, but here are 70 or so or our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.
Hope you find this useful...
The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.
Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while “knowing how to test effectively” is the third most challenging area (37%).
But these results are unsurprising when compared with the report’s broader findings.
The data shows that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, while a further 49% of respondents stated that testing is not a priority at their company.
Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates.
One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.
Every digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.
What you may not know is that influencing motivation involves more than just a good product description or use of techniques like social proof.
Reading this post will give you a new perspective on how to influence motivation throughout your conversion funnel. You will also discover some new ideas which you can test on your own website to boost conversions.
Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options.
Site search can be one of the most useful tools in your ecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs.
With a user-friendly site search experience, visitors are more likely to convert, and more likely to return to your site for more purchases.
Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.
Is site search less important for niche retailers than larger ecommerce sites?
It's an interesting question, and one which came up when I was moderating the Site Search and Naviagtion roundtable at Digital Cream last week.
Roger Willcocks of Screen Pages has been sharing some stats on 21 of his clients' ecommerce sites, and finds that onsite search doesn't play a huge role in navigation.
However, when it is used by visitors, it more than pays its way...
Style is everything when it comes to marketing fashion and beauty brands online. Consumers expect visually rich product presentations and easy ways to compare options like colours and sizes.
That’s why online merchants selling fashion and beauty products are at the forefront of implementing new ecommerce strategies that highlight their products in high style.
Just like they do on the high street, they fill their online storefronts with scintillating features that allow shoppers to browse colours, styles, silhouettes and patterns, with advanced search results, sorting options and merchandising tactics that help visitors quickly find the products they need and convert them into buyers.
You need effective keywords to launch a successful search engine optimising campaign, and your site search data can provide a treasure trove of search terms that your customers already use.
If you’re only using web search terms for your search marketing efforts, you’re missing out on a great opportunity to strengthen your keyword list.
Mine site search data for keywords in order to boost the success of your campaigns.