Posts tagged with Skills

50% of digital tech businesses in the UK say talent supply is biggest challenge

TechCity UK has released its third annual Tech Nation report, revealing that talent supply is the number one growth challenge for more than 50% of digital tech businesses in the UK.

The report includes a variety of data on the growth of the sector in the UK. Let's look at some of the most interesting findings.

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Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

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Forget learning to code; what should marketers really know?

It is a common refrain on industry blogs - "marketers should learn to code" - but it doesn't really make sense.

Hands up, I've said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams. 

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The big three agency issues of 2017: Diversity, skills and Brexit?

A new study from BIMA and SapientNitro shines a light on some key issues for digital agencies as we head towards 2017, namely diversity, skills and Brexit.

272 digital agencies were surveyed, with key findings as follows:

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Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.

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Three stats that throw down the gauntlet for B2B customer experience

B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.

The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.

Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.

Yet, as the report reveals, there's still a way to go for many B2B brands.

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Marketers advance measurement agenda in Australia and New Zealand: report

Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).

This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

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How marketers can convince their organisations to take more risks

As part of our Skills of the Modern Marketer research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.

Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data - in order to be well positioned within the broader organisation.

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How to make employees your most valuable marketing asset

It’s becoming increasingly true that there is no longer such thing as a job for life.

The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.

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How to bridge the marketing skills gap

As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were. 

One of the key points that arose from the survey was a growing concern over the skills gap within the industry. 

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Maintaining outdated marketing silos will lead to a skills gap

With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.

Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.

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Measurement and analytics: what resources do companies allocate?

Econsultancy’s Measurement and Analytics Report 2014 (in partnership with Lynchpin analytics consultancy) looks at trends in the industry, from skills and investment to technology and challenges.

I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many staff are companies employing to analyse data? What emphasis is there on new tech as opposed to people and process?

Enough with the rhetorical questions, let's take a look.

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