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Posts tagged with Skills

Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.


Three stats that throw down the gauntlet for B2B customer experience

B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.

The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.

Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.

Yet, as the report reveals, there's still a way to go for many B2B brands.


Marketers advance measurement agenda in Australia and New Zealand: report

Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).

This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

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How marketers can convince their organisations to take more risks

As part of our Skills of the Modern Marketer research we set out to define the soft skills needed to be successful within an organisation coping with all the changes that digital transformation brings.

Although classic marketing skills are essential, these will have to be combined with more digitally focused skills – a natural gravitation towards collaborative work, adaptability, creativity, insights driven by data - in order to be well positioned within the broader organisation.


How to make employees your most valuable marketing asset

It’s becoming increasingly true that there is no longer such thing as a job for life.

The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.


How to bridge the marketing skills gap

As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were. 

One of the key points that arose from the survey was a growing concern over the skills gap within the industry. 


Maintaining outdated marketing silos will lead to a skills gap

With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.

Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.

company data analysts chart

Measurement and analytics: what resources do companies allocate?

Econsultancy’s Measurement and Analytics Report 2014 (in partnership with Lynchpin analytics consultancy) looks at trends in the industry, from skills and investment to technology and challenges.

I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many staff are companies employing to analyse data? What emphasis is there on new tech as opposed to people and process?

Enough with the rhetorical questions, let's take a look.

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The era of data-driven marketing [Infographic]

Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology. 

Our Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap which is holding back implementation. 

Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and Conversion Rate Optimisation (CRO)

This infographic summarises some of the findings from the report...


Analytics budgets rise, but the skills gap remains a barrier

Budgets for digital analytics technology and consultancy services are rising, but the pace of change has led to a skills gap in many companies. 

According to Econsultancy's Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013. 

Based on a survey of 1,000 professionals, this report looks at how companies are using analytics to drive revenue, the technology used, and the challenges faced. 

born to hack

10 benefits of agency hack days

They’ve been going on for a while now. They can represent project, product, PR and pitch.

What are the benefits of an agency hack day?

steve carrell in the office

Senior level employees have greater digital knowledge: stats

So, you think your manager is an idiot? Looks like you're wrong, as senior level employees have better digital knowledge than their juniors.

That’s according to preliminary averaged results from the Econsultancy Digital Skills Index, designed to test digital knowledge across marketing.

It seems that senior level digital employees can put their money where their mouths are as they scored higher than mid-level respondents, who in turn scored higher than junior respondents.

The average scores for each level of seniority were 67% for juniors, 72% for mid-levels and 74% for senior respondents.

The assessment will remain live and continue to hoover up data, so take the test if you’d like to benchmark your skills against those of your peers.

In this post I’ll reveal a few findings from the assessments so far and discuss them in light of the skills of the modern marketer (incidentally, the title of a new Econsultancy report in our Digital Transformation series).