Posts tagged with Skills Gap

Marketers advance measurement agenda in Australia and New Zealand: report

Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).

This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

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What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

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