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Posts tagged with Skittles.Com

Skittles launches an amazing social media campaign

Skittles, by *Micky via FlickrOne lazy Friday a few weeks ago we rolled out an experiment by displaying all mentions of ‘Econsultancy’ on Twitter onto our homepage. It received a lot of attention, and some people thought we were nuts.

Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.