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Ecommerce technology is improving all the time, but the retail market also grows more competitive.
What must it be like to start your own ecommerce venture from scratch?
Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy describes it as 'products that transport us to our favourite places'.
I caught up with her to ask about her journey so far.
Recently I wrote a post covering what the top five UK ecommerce brands are doing on Pinterest.
But why should corporate giants have all the fun?
It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge.
Here I've compiled 30+ tips to help small businesses improve on their SEO efforts.
These are all simple and free to implement, it's just a case of allocating the time to put them into practice.
This post is designed for those small businesses that aren't yet selling online and are getting ready to start.
I won't pretend this piece is for those with lots of experience online. It's more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.
Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead of going it alone, this doesn't mean the effort involved is small.
Even once a successful ecommerce website build is complete, your small business will rapidly find it has the need for extra resource to keep the beast purring.
Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you.
However, I wanted to group together a list of posts that are of considerable value, so you can bookmark, pocket, etc. and then use to impress your friends and win business.
Simple as that. Just click the pictures to see the original posts.
I’ve tried to include posts that won’t date, so I’ve left out Chris Lake’s web design trends post (which is proving our most popular this year) because it’s billed as ‘2014’. However I think it will remain useful past the end of the year, so check that out, too.
Responsive design isn't just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free.
Following on from David Moth's article 10 simple responsive Wordpress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites.
If you run a small business, or are looking to make the leap from Etsy or eBay into your own domain, you could do a lot worse then looking at one of the following templates.
As a caveat, I haven't used any of these in their proper working forms, I've just played around with the demo versions, checking for customisability and whether the sites really do offer true responsiveness.
It would be worth doing your own investigation on each one before committing to buy. If you click on the images below, you will be taken through to the demo versions where you can check out the product, look at the custom options and of course the price of the product yourself.
Templates are available from many different vendors and the bulk of these are from independent designers, but first I'll take a look at the best designs available from Shopify.
The phrase of the day is 'Big Data', everyone talks about how it can boost your business and make you a successful organization.
But how can big data help a small business? Can you still use it to drive decisions and optimize your business?
The answer is: yes you can! In this post I will provide a few tips that can help SMBs to get up and running with data analytics.
Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.
It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.
So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin).
This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.
Read below to find out how to start moving!
Do you outsource your website and related services? If so you must ensure you retain access and ownership of your online resources to prevent any potential negative impact to your businesses.
To help manage this process I've put together a resource which is now part of Econsultancy's Digital Marketing Template Files.
This is the second in a short series of posts which aims to primarily benefit small website owners, but consequently helps the web designers producing sites for those types of businesses.
Are you an individual or SME facing steep charges by the banks on international payments?
MyCurrencyTransfer.com is a cheaper and more transparent option where founders do not want you to get short changed by high fees or excessive margins added to the real exchange rate.
High Street banks lookout, My Currency Transfer has a strong product offering on travel money and international payments.
We spoke with Daniel Abrahams, Co-founder of this UK, now Isreal-based startup on their success and what's next.
This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online.
This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.
This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals.
The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks.
With mobile usage skyrocketing, it's no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?
If mobile is ever going to grow into the advertising behemoth some believe it's destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.