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Posts tagged with Smart Objects


Smart cups & toothbrushes: Has the Internet of Things jumped the shark?

Everyone assumes that smart devices are going to be big.

They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you've guessed it, disruption.

There are many products in the market right now that may have a big impact. But here I present you with four products that show we're still a long way from understanding human need.

Quite simply, we don't know what we want until we're presented with it. That makes it very hard to design products that will change the world.

I might be wrong here. Please chide me in the comments.

colin farrell with internet fridge in total recall

If you could know one thing about your customers, what would it be?

This question - what would you like to know about your customers? - is the simple challenge from Andrew Warren-Payne as he takes to the stage and bemoans previous hype around the tweeting fridge.

By the way, that header image is Colin Farrell in the 2012 reboot of Total Recall, reading a lovely message on his 'screen fridge'.

Andrew's point is that the internet of things is not about smart fridges (you would still run out of toilet roll, unless you kept it in the fridge) or a kettle you can turn on with your smartphone. The IoT is more a forthcoming reality for expanding data collection and communication, allowing brands to find out more about customers and how they interact with products and services.

wall-E fat humans

Why is the internet of things so compelling?

Welcome to the interweb. Regular readers may know this ‘column’ as a compendium of enjoyable rubbish from across the web, to enjoy with your coffee.

Well, I’ve decided to change it up and make it marginally more relevant/less childish. So this week I’m offering a light-hearted take on why one hot topic in digital, the ‘internet of things’ (IoT), is so compelling.

Why do smart devices fascinate us? What is the root of our obsession with fridges that know when we have run out of milk?

Here’s my take on the IoT.


Meet Andy Hobsbawm, the man making coffee mugs smarter than you

Son of the late and venerable historian Eric Hobsbawm, Andy Hobsbawm may make history, not write it. That’s because he, along with technologist and serial entrepreneur Niall Murphy, as well as computer scientists Dom Guinard and Vlad Trifa, are making great strides with EVRYTHNG, a software company bent on connecting objects to the Internet — making them “smart,” as it were.

Powered by the EVRYTHNG Engine, the technology makes real the “Internet of Things,” a concept first named in 1999. In that schema, objects are given virtual identities (perhaps through RFID tags, maybe through a barcode or QR code) and connected in a Web-like structure.