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Posts tagged with Smart Phones

Should mobiles and tablets influence your web design?

If designers thought they had it bad having to deal with multiple browsers, the past several years have made it clear: IE6 is a walk in the park.

Today, thanks to the rise of smart phones and tablets, designers are tasked with designing across a wide range of devices, many with different form factors, platform capabilities and hardware profiles.

The future is mobile, so not surprisingly, when it comes to building sites designed for mobile and tablet devices, many companies think of their web experience and mobile/tablet experience as separate entities.

That can be painful and costly, but a result of this could be that companies gain insights that allow them to improve the experiences they create for their users and customers.


U.S. mobile ad spend to top $1bn this year: report

As internet-connected mobile devices find their way into the hands of more and more consumers, advertisers are increasingly focusing on the mobile channel.

Earlier this year, comScore found that the number of advertisers buying mobile inventory has grown 120% in two years.

Given the rise of mobile, it's no surprise that some are suggesting mobile could quickly become one of the most important channels for advertisers.

For instance, Razorfish's Mobile Practice Lead, Paul Gelb, has predicted that mobile will surpass the $130bn/year television advertising market -- and soon.


Could Oracle destroy Android?

Two software giants, Oracle and Google, are fighting a fierce war that could upend the mobile market. Oracle, which owns Sun Microsystems, alleges that parts of Android use Sun software that Google didn't license.

Apparently, the allegation may be legitimate, and preparing for victory, Oracle is reportedly approaching handset makers that use Android and asking them to license its software directly at significant cost.

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Number of mobile advertisers jumps: report

For many years, mobile has been the 'next big thing' for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms.

The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the U.S. running mobile campaigns has grown exponentially in the past two years.

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Is Apple planning an iPhone Nano?

The iPhone may be the most recognizable smart phone on the market today, but it's not for everyone. A big reason for that is its price, which puts the iPhone out of the reach of many consumers.

That's certainly not a big deal for Apple. The company has never aimed to offer its products at bargain-basement prices, even when the market has provided plenty of motivation to do so.


Apple proves market share isn't everything

Startups and established companies alike measure success using a variety of metrics. One of the most popular, of course, is market share. And for good reason: if you control a large chunk of a particular market, it would seem that you're doing something right. And there's the fact that impressive-sounding  market share figures make for great PR fluff.

But is market share all that it's cracked up to be? According to an interesting analysis of the mobile phone market conducted by Asymco, the answer might just be 'no.'


Mobile commerce to grow to $119bn by 2015: report

After years and years of premature predictions of varying kinds about the mobile market, it's clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple's App Store, mobile is legitimately big.

According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.


New mobile phone features confuse users

When you're a techie, it's hard not to gawk at the evolution of the smart phone and to think about the implications of a growing mobile internet.

Yet for average mobile phone users, the increasing number of features is leaving many 'baffled'.