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The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.
There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.
Almost three quarters (73%) of smartphone owners use a social networking app on a daily basis and a further 19% at least weekly, according to a survey by Lightspeed Research.
In contrast, tablet owners tend to use business apps (63%) or finance/banking apps (56%) daily rather than social networking apps (32%).
This highlights the fact that marketers should not have a one-size fits all approach to mobile devices.
As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.
Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.
Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector.
Here are a few highlights...
A new study has found several barriers to mainstream adoption of mobile internet, finding that 76% of UK mobile users don't access the internet through their phones.
This is the finding of the six month Brandheld study by Essential Research. Barriers to adoption include handset limitations, perceived costs of mobile internet use, and the complexity of the technology.
If there were any doubts about the growing potential of the smartphone ad market, Google would like to put them to rest. The search giant announced plans this week to start serving richer media ads to smartphones.
By focusing on more more real estate grabbing ads for HTML-enabled phones instead of creating mobiles ads that will be uniform across mobile platforms, Google is betting on the future of smartphones and trying to establish its dominance over the mobile ad market. For a company trying to make a play for the display ad market, this could help it along the way.
If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.
For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.