Posts tagged with Sme

toolkit

The SME content creation toolkit for images, video and text

I've kept this list simple and it's a fairly accurate idea of what I use day-to-day.

I didn't use any of these tools when I started working on the Econsultancy blog. I'm still not an advanced content creator but I do have some small tricks up my sleeve.

Take a look at this list of tools to aid you in your image, video and text travails.

Enjoy!

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shopping cart

Small business ecommerce: a beginner’s guide to supplier selection

This post is designed for those small businesses that aren't yet selling online and are getting ready to start.

I won't pretend this piece is for those with lots of experience online. It's more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.

Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead of going it alone, this doesn't mean the effort involved is small.

Even once a successful ecommerce website build is complete, your small business will rapidly find it has the need for extra resource to keep the beast purring.

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Digby Jones Troubleshooter

Small businesses: is it really worth being social?

Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.

One thing that really caught my attention with this show was the focus on an 'old-school' industry struggling to come to terms with modern technology.

This modern technology being the internet, something that I first used 20 years ago.

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Internet tips for small businesses

17 steps small retailers can take to adapt to the internet

Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.

It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.

So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin). 

This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.

Read below to find out how to start moving!

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Start Me Up! A profile of My Currency Transfer

Are you an individual or SME facing steep charges by the banks on international payments?

MyCurrencyTransfer.com is a cheaper and more transparent option where founders do not want you to get short changed by high fees or excessive margins added to the real exchange rate.

High Street banks lookout, My Currency Transfer has a strong product offering on travel money and international payments.

We spoke with Daniel Abrahams, Co-founder of this UK, now Isreal-based startup on their success and what's next.

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Report: Australian companies need to rethink social plans

A new report has revealed that 7 out of 10 Australian businesses are using social media to deliver customer service, but only 3 in 10 customers are looking to interact via these platforms.

The adoption of social media by businesses is not new, in fact having an online presence is now the norm with even small businesses jumping on board, but a new study highlights that there is quite a large disconnect in Australia between how consumers use social media and what businesses expect from them.

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Small Australian businesses and social media [infographic]

It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.

These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.

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Mobile search offers opportunities for SMEs

Our recent research has unearthed some interesting trends within the mobile search marketplace. When reviewing data for Q2 we were confident that the PPC traffic through mobile on Google would surpass Bing PPC traffic and in Q3 we saw that materialise.

Google PPC traffic is now at around 4% of total PPC traffic, almost double that from Bing. Not the kind of stats that Microsoft will want to see ahead of the search alliance in the UK with Yahoo next year.

This makes mobile search something anybody involved in search engine marketing should be considering. And with much of the search volumes from mobile devices coming from localised queries SMEs should be looking to maximise this opportunity and lead the way in a world traditionally dominated by large budgets.

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How to improve local search rankings

open-for-businessRemember when the world was young and finding a copy of your book on Fly Fishing meant hours crawling through the local yellow pages or trusting to luck that ‘Six Gun’ Tex McCain was really a reliable plumber?

Thankfully these days we have the magic of the internet, where anyone can have a fully functional, great looking site for their local business. 

Unfortunately this does leave smaller business or individual users with a problem: How are you going to market your site?

There’s a mountain of marketing guides out there, but there is a tendency to assume you’re trying to build a multinational media empire. If you’re just trying to get a few extra people through the door of your cake shop then a lot of this advice really isn’t going to be suitable.

Having a great LinkedIn network is fine, but are those international jet-setters really going to stop at your small Hardware Shop?

If you’re trying to raise localised traffic it can be hard to know where to start, and let’s be honest, if your site isn’t in the top ten when someone Googles ‘Launderette, Stevenage‘ then there’s no point in having a site. So let’s see what you can do to get yourself a decent search ranking...

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Q&A: Lesley Eccles of Hubdub and FanDuel

Lesley Eccles is Co-founder and Marketing Director of Hubdub.com, an online news prediction contest that allows users to win virtual dollars by correctly forecasting the outcome of real news stories. Recently, Hubdub Ltd expanded their web properties by launching FanDuel.com, a site where participants can make real money by playing and winning at fantasy sports games.

At bigmouthmedia's recent Social Media Summit, Lesley talked about some of the challenges associated with marketing through social media, as well as the potential opportunities for start-ups operating in this space.  

As Econsultancy's recently published Social Media and Online PR Report (produced in association with bigmouthmedia) shows, smaller companies are more likely to get involved in social media, as they face fewer barriers to experimenting with new channels and are inherently more flexible.

As a start-up, social media plays a pivotal role in Hubdub's marketing efforts. I caught up with Lesley post-event to find out more about Hubdub Ltd, and the challenges facing SMEs and start-ups in this difficult economic climate.

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