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It's easy to forget about SMS these days. After all, the rise of the smartphone has seemingly made SMS text messaging a thing of the past for many mobile phone users.
But is that really the case? Are smartphones marginalizing SMS to the point where it might be called effectively dead?
Wearing a fedora, bespoke Hong Kong suit, and shirts with “007” embroidered on the breast pocket, Tomi Ahonen stands out in a crowd.
A former Nokia executive, and almost certainly the most prolific business writer to fixate on monetizing mobile technology, Tomi has been writing about mobile marketing since 2002.
He has written the first business book on 3G: m-Profits: Making Money from 3G Services, and more recently The Insiders Guide to Mobile.
Tomi explains why mobile marketers shouldn't obsess over apps, but start with the basics...
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats.
According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%).
Recent statistics have proved what we all know: the mobile consumer is rising. In 2010 smartphone purchases increased by 72.1% and a week doesn’t go by when we hear of retailers launching mobile commerce sites or mobile initiatives revealed.
It seems there is consumer demand for mobile services but understanding the mobile consumer psyche is confusing.
It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…
So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.
Unfortunately, you’ll have received these messages whether you wanted them or not.
I just received an email from nutritional supplement retailer Jigsaw Health, about a new program they offering their existing customer base.
After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don't even offer an auto-ship program).
How? By setting up Google Voice so that repeat customers can place orders via text message. Let's take a look at how this works...
Are you getting less email these days? I am. And that can't be good news for email marketers. Is email beginning to wither on the vine?
By "less," I'm not referring to work email (if only!) or messages from marketers, but less of the type of email that added a little frisson to checking the inbox: fun, flirty, and conversational messages from friends, family, and objects of affection. That stuff is now flowing in through all sorts of other digital channels, of which email constitutes a smaller and smaller part.
262966 spells A-M-A-Z-O-N on your dialpad. It's the shortcode for TextBuyIt, the online retailer's new SMS shopping system.
Just type what you want - iPod Nano, for example, text it to that number and numbered search results appear on your handheld device's screen. Respond with the number of the item you want, respond to the prompt for your email address and postal code, and you'll get a call from Amazon to complete your purchase.
It's all so instantaneous, except for the waiting for it to arrive in the mail part.
Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.
Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less.
Brand launches in virtual worlds were all the rage a couple of years ago - until they weren't.
It's been a while since an announcement came down the pike that a major brand was teeming with a vitual world for a major launch, but that's exactly what Fremantle's "American Idol" plans to do with kids and teens oriented Habbo. Ninety percent of the site's users fall squarely into Idol's top audience demographic: teens age 13-18.
American Idol has been something of a mobile sensation with this age group as well. Episodes generates up to 78 million text message votes for singing contestants in the talent showdown.
The Idol space will be free to Habbo members and open year round. It will be filled with branded merchandise for sale, as well as expose users to sponsors and advertisers whilst they are watching mini talent shows and other events on the stage.