Posts tagged with Snickers

Snickers, LAFitness and O2 on Twitter: ask the experts

We've seen a fresh batch of Twitter 'storms' erupt over the past few weeks that are destined to feature in the presentations of many a social media speaker for the next year.

O2 held it's head high following a data leak, Snickers is being investigated by the ASA and @LAFitness has come out of the week fairly bruised. A good, bad, and ugly you might say. 

While many of these, like so many other examples, pass by without long-term damage - some survive and cause reputational problems that could easily have been avoided.

We've gathered together four experts to ask their opinion of the three cases, and provide input on best practice for responding to such situations.

0 comments

Snickers 'hijacks' Katie Price's Twitter account for PR stunt

Yesterday the Twitter account of British model Katie Price was ‘hijacked’ in what turned out to be a PR stunt for Snickers.

A series of tweets discussing the Eurozone debt crisis, and calling for ‘large scale quantitative easing in 2012’ had many of her 1.5m followers initially guessing she’d been hacked.

16 comments

Mars shuts down unofficial Snickers social media site

A week or so after Mars pulled back from the Skittles social media experiment, it has forced a digital agency to close down an unauthorised Snickers website.

Poke, the agency in question, was sent a cease and desist order, which demanded the suspension of www.snckrz.com. The website allowed users to customise the Snickers packaging, with their own logo. 

Snckrz.com had attracted more than 80,000 users since Poke launched it, seemingly in response to the brand’s official ‘Snacklish’ campaign. Poke tried to do this anonymously, but it didn’t stay that way for long. And feathers were suitably ruffled as a result.

1 comment