Posts tagged with Soccer

sprint tweet

Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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joe montana game

Digital transformation in sports: from diamond to gridiron

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

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