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Posts tagged with Social

g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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fodm

25 quotes from the Future of Digital Marketing 2016

I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.

I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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paddy power logo

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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Top 10 digital marketing stats of the week

Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

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Do you need to be on that new social media platform?

Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. 

Now, however, it seems there’s a new social media platform to get excited about every month.

The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. 

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Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

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Eight intriguing US digital marketing stats from the past week

Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. 

This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.

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hashtag

11 of the most memorable 'brand' #hashtags of all time

Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. 

Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  

In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. 

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What brands can learn from Chipotle’s Twitter fiasco

Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. 

But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.

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