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Posts tagged with Social Ads

Is the Instagram backlash a backlash against native advertising?

Instagram is changing. The popular mobile photo sharing service's rapid rise and $1bn acquisition by Facebook is the stuff of startup legends, but Instagram's story is still being written.

Today, the new path the company is charting has it fighting strong headwinds as users take issue with some of its plans.


Social ad spend to reach $9.2bn by 2016, a third of it from 'native' formats: report

Startups looking to become the next big thing on the social web may find it more difficult to raise capital going forward, but there's good news for the major players in the space today: the amount of money advertisers spend on social ads is set to grow considerably in the next several years.

By just how much? According to a new report by BIA/Kelsey, spending on social ads will double in four years, growing from $4.6bn this year to $9.2bn in 2016.


Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.


GM defriended Facebook over rejection of bigger, bolder ads

A couple of weeks ago, news broke that one of the world's largest brand advertisers, GM, was ditching its paid ad campaigns on Facebook.

The timing was curious, and some suggested it was intentional. After all, Facebook was on the verge of going public in the richest tech IPO ever. So the embarrassing news that GM was pulling its account sure looked like a well-placed blow to the world's largest social network.


GM ditching paid Facebook ads: report

Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.

That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.