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Posts tagged with Social Alchemy

A guide to ad targeting on Twitter: infographic

Just like Facebook, Twitter has been working hard to extend and improve its advertising platform recently, including rolling out Promoted Tweets to mobile.

This is part of an effort to increase ad revenues and monetise its estimated 150m active users.

One of the key benefits Promoted Tweets offers is targeting – brands can target ads at their followers and users who may share similar interests.