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On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.
I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.
Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone.
Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.
In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years.
International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.
Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.
Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.
Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them.
It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.
I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis.
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.
No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow.
From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.
Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.
No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches).
This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.
Another month has passed and it has been an exciting one for social, with plenty of interesting campaigns and some big news stories.
In this round-up we’ll be covering the new ‘dislike’ button on Facebook along with campaigns from Topshop, The Women’s Institute and many more.
The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations.
One of the categories that will no doubt have a huge amount of competition this year is social media.
To help inspire your entry I thought I’d show you six of the best social media campaigns from last year and the impact they had on the brands that ran them.