Posts tagged with Social Community

The three phases of web-driven business transformation

Some people say we’re just at the beginning of this vast business transformation caused by the web.  Others say we’re almost at the end.  

The truth is, we’re almost exactly in the middle.  

Let me explain.

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3 basic ingredients for an online social community to exist and thrive

Somatica Social ComunityIt's still happening! Brands are doing their best to manufacture social communities using the social web with varying degrees of success. The majority of 'forced' online communities would appear to be made up of family, friends and those willing to give support...but not really going anywhere.

How many such company-originated Facebook groups have you seen that are genuinely thriving and active? Most don't really go anywhere, but on the rare occasion some really do take off.

I've tried to analyse why and I think there may be a need to go back to basics; your feedback is most welcome on these thoughts.

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