tag:econsultancy.com,2008:/blog/tags/social-content Posts tagged with "social content" from the Econsultancy blog 2016-07-04T15:23:11+01:00 tag:econsultancy.com,2008:BlogPost/68032 2016-07-04T15:23:11+01:00 2016-07-04T15:23:11+01:00 Copa100 and Euro 2016: The best and the worst brands on social Ben Davis <p><strong>Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.</strong></p> <p>It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.</p><p><a href="https://econsultancy.com/blog/68032-copa100-and-euro-2016-the-best-and-the-worst-brands-on-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67721 2016-04-08T14:00:26+01:00 2016-04-08T14:00:26+01:00 How three top betting sites handle social content Jack Simpson <p><strong>Social content is – or at least should be – entirely driven by a brand’s <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand">tone of voice</a>. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. </strong></p> <p>Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  </p> <p>I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. </p><p><a href="https://econsultancy.com/blog/67721-how-three-top-betting-sites-handle-social-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67715 2016-04-06T15:16:31+01:00 2016-04-06T15:16:31+01:00 10 of the best social campaigns & stories from March 2016 Jack Simpson <p><strong>With two significant events in the form of <a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016">International Women’s Day</a> and <a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns">Easter</a>, last month was an exciting one for social campaigns. </strong></p> <p>On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. </p><p><a href="https://econsultancy.com/blog/67715-10-of-the-best-social-campaigns-stories-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67701 2016-04-04T15:44:00+01:00 2016-04-04T15:44:00+01:00 12 best branded Instagram videos from March 2016 Jack Simpson <p><strong>If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. </strong></p> <p>Hopefully some the following clips will inspire your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts, although obviously launching a rocket into space is not going to be an option for every brand. </p><p><a href="https://econsultancy.com/blog/67701-12-best-branded-instagram-videos-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67688 2016-03-31T11:56:20+01:00 2016-03-31T11:56:20+01:00 Do you need to be on that new social media platform? Jack Simpson <p><strong>Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.</strong> </p> <p>Now, however, it seems there’s <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">a new social media platform</a> to get excited about every month.</p> <p>The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. </p><p><a href="https://econsultancy.com/blog/67688-do-you-need-to-be-on-that-new-social-media-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67678 2016-03-29T09:58:07+01:00 2016-03-29T09:58:07+01:00 A pun-free roundup of excellent Easter marketing campaigns Jack Simpson <p><strong>Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. </strong></p> <p>I thought I’d look at some of my favourite <a href="https://econsultancy.com/blog/67587-how-thorntons-uses-content-marketing-to-gain-an-edge-at-easter">Easter campaigns</a> from the past while also looking at some of the better ones from 2016 so far.</p><p><a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67671 2016-03-23T10:02:00+00:00 2016-03-23T10:02:00+00:00 11 of the most memorable 'brand' #hashtags of all time Jack Simpson <p><strong>Twitter celebrated its 10th birthday this week, and <a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter">despite all its problems</a> it has arguably become as important a technical feature of society as the TV or the telephone. </strong></p> <p>Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  </p> <p>In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. </p><p><a href="https://econsultancy.com/blog/67671-11-of-the-most-memorable-brand-hashtags-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67669 2016-03-22T10:02:00+00:00 2016-03-22T10:02:00+00:00 What brands can learn from Chipotle’s Twitter fiasco Jack Simpson <p><strong>Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. </strong></p> <p>But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.</p><p><a href="https://econsultancy.com/blog/67669-what-brands-can-learn-from-chipotle-s-twitter-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67655 2016-03-18T10:04:03+00:00 2016-03-18T10:04:03+00:00 Three reasons Instagram’s algorithmic timeline is yet another terrible idea Jack Simpson <p><strong>It seems wherever you turn in the digital marketing world these days there is some popular app <a href="https://econsultancy.com/blog/67515-twitter-unveils-new-timeline-feature-what-you-need-to-know">updating its timeline</a> to an algorithmic one.</strong></p> <p>Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. </p><p><a href="https://econsultancy.com/blog/67655-three-reasons-instagram-s-algorithmic-timeline-is-yet-another-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67642 2016-03-14T11:27:59+00:00 2016-03-14T11:27:59+00:00 How brands celebrated International Women’s Day 2016 Chloe McKenna <p><strong>International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet. </strong></p> <p>Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.</p><p><a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67626 2016-03-08T17:02:00+00:00 2016-03-08T17:02:00+00:00 17 marketing campaigns with a positive message for women Jack Simpson <p><strong>Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.</strong></p> <p>Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that <a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015">‘beach body ready’ campaign</a>?), but others are actually doing some good, so I’m going to focus on them. </p><p><a href="https://econsultancy.com/blog/67626-17-marketing-campaigns-with-a-positive-message-for-women/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67619 2016-03-08T11:53:20+00:00 2016-03-08T11:53:20+00:00 Five brands that proved marketing on Reddit can work Jack Simpson <p><strong>You’d be forgiven for being frightened of <a href="https://econsultancy.com/blog/67058-marketing-on-reddit-a-potential-goldmine-or-a-fool-s-errand">marketing on Reddit</a>. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. </strong></p> <p>Yet despite the risks, some marketers have managed to pull it off.</p> <p>In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. </p><p><a href="https://econsultancy.com/blog/67619-five-brands-that-proved-marketing-on-reddit-can-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67616 2016-03-08T11:12:51+00:00 2016-03-08T11:12:51+00:00 Video ads: if you’re demanding attention you’re doing it wrong Jack Simpson <p><strong>Attention spans are evolving, and by that I mean they’re shrinking. </strong></p> <p>Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.</p> <p>15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  </p> <p>I’m not alone in this, and one of the talks at our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. </p><p><a href="https://econsultancy.com/blog/67616-video-ads-if-you-re-demanding-attention-you-re-doing-it-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67547 2016-02-22T11:05:04+00:00 2016-02-22T11:05:04+00:00 10 excellent examples of user-generated content in marketing campaigns Jack Simpson <p><strong>Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up. </strong></p> <p>But thankfully <a href="https://econsultancy.com/blog/66739-how-user-generated-content-is-changing-content-marketing">user-generated content</a> is a fairly self-explanatory one.</p> <p>With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.</p><p><a href="https://econsultancy.com/blog/67547-10-excellent-examples-of-user-generated-content-in-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67507 2016-02-10T11:38:00+00:00 2016-02-10T11:38:00+00:00 30 stunning cinemagraphs that will blow your mind Jack Simpson <p><strong>Online communication, particularly via social media, is <a href="https://econsultancy.com/blog/67291-three-trends-in-online-consumer-behaviour-according-to-facebook">gradually becoming more visual</a>. And with that comes an increasing number of ways to hit people in the eyes with something beautiful. </strong></p> <p>Not literally, of course. You can get arrested for that sort of thing.</p> <p>More interesting than a photo and less-annoying than an autoplay video, <a href="https://econsultancy.com/blog/66568-how-cinemagraphs-are-helping-brands-break-away-from-static-content">cinemagraphs</a> are fast making a name for themselves in the world of digital marketing. </p><p><a href="https://econsultancy.com/blog/67507-30-stunning-cinemagraphs-that-will-blow-your-mind/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67496 2016-02-08T15:09:14+00:00 2016-02-08T15:09:14+00:00 What the hell is going on with Twitter? Jack Simpson <p><strong>Exponentially growing user base, brands eager to sign up, <a href="https://econsultancy.com/blog/66560-what-are-influencers-and-how-do-you-find-them">celebrity backing</a>: Twitter seemed destined to succeed back in the early days.   </strong> </p> <p>So why does it seem to be tanking spectacularly, and where can it go from here?</p><p><a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67483 2016-02-04T14:53:00+00:00 2016-02-04T14:53:00+00:00 What is Peach & should marketers even care? Jack Simpson <p><strong>Rejoice! Yet <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">another social network!</a> They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty. </strong></p> <p>So what makes Peach so special?</p><p><a href="https://econsultancy.com/blog/67483-what-is-peach-should-marketers-even-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67477 2016-02-03T14:34:19+00:00 2016-02-03T14:34:19+00:00 15 best branded Instagram videos from January 2016 Jack Simpson <p><strong>Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained. </strong></p> <p>And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts. </p> <p>This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more. </p><p><a href="https://econsultancy.com/blog/67477-15-best-branded-instagram-videos-from-january-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67474 2016-02-03T10:52:47+00:00 2016-02-03T10:52:47+00:00 What motivates influencers? Money, of course Jack Simpson <p><strong>More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. </strong></p> <p>This is according to a new Fashion &amp; Beauty Monitor report in partnership with Econsultancy, <a href="https://econsultancy.com/reports/the-rise-of-influencers/">The Rise of Influencers</a>, which explores the role influencers play in the fashion and beauty industry.</p><p><a href="https://econsultancy.com/blog/67474-what-motivates-influencers-money-of-course/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67469 2016-02-02T09:46:00+00:00 2016-02-02T09:46:00+00:00 House of Fraser's #Emojinal campaign: massive fail or marketing genius? Jack Simpson <p><strong>We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a <a href="https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat">Snapchat</a>-style picture of John Terry wearing a cartoon crown and holding a balloon. </strong></p> <p>All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.</p><p><a href="https://econsultancy.com/blog/67469-house-of-fraser-s-emojinal-campaign-massive-fail-or-marketing-genius/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67427 2016-01-20T14:21:57+00:00 2016-01-20T14:21:57+00:00 NFL: the star quarterback of content marketing Jack Simpson <p><strong>It has been a while since I dissected the <a href="https://econsultancy.com/blog/66951-seven-golden-rules-for-content-marketing%20">content marketing</a> efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. </strong></p> <p>The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period. </p> <p>I thought it would be interesting to delve into the <a href="https://econsultancy.com/reports/digital-content-strategy-best-practice-guide/">content marketing strategy</a> of this enormous money-making machine to see how the channel supports its success.</p><p><a href="https://econsultancy.com/blog/67427-nfl-the-star-quarterback-of-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67378 2016-01-06T11:32:00+00:00 2016-01-06T11:32:00+00:00 Five reasons Twitter’s character limit increase is a terrible idea Jack Simpson <p><strong>It’s somewhat sad that something as seemingly innocuous as <a href="https://econsultancy.com/blog/67106-new-twitter-polls-the-opportunities-for-marketers">an update to a social media site</a> can cause so much online furore.</strong></p> <p>Twitter’s recent announcement, in which it said it is poised to increase the tweet character limit from 140 to as much as 10,000, has thrown keyboard warriors everywhere into a frenzy. </p><p><a href="https://econsultancy.com/blog/67378-five-reasons-twitter-s-character-limit-increase-is-a-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>