Posts tagged with Social Content

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Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

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Do you need to be on that new social media platform?

Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. 

Now, however, it seems there’s a new social media platform to get excited about every month.

The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. 

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A pun-free roundup of excellent Easter marketing campaigns

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. 

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.

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11 of the most memorable 'brand' #hashtags of all time

Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. 

Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  

In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. 

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What brands can learn from Chipotle’s Twitter fiasco

Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. 

But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.

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Three reasons Instagram’s algorithmic timeline is yet another terrible idea

It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one.

Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. 

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How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

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17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.

Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them. 

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Five brands that proved marketing on Reddit can work

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. 

Yet despite the risks, some marketers have managed to pull it off.

In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. 

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