Posts tagged with Social Listening

samsung

How Samsung uses social listening for product marketing & sentiment analysis

The world of social media is vast and full of potentially useful conversations for brands.

On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that brands don’t know exactly where these conversations are taking place.

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starbucks cup

How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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Social monitoring & listening: What is it and do you need it?

Social listening was once a novel technology, even as recently as two years ago.

Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.

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How reliable are social analytics?

In this post, I'll look at the key issues marketers should consider when evaluating the reliability of social analytics.

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social media logos

Eight basic rules for running a social media campaign

One would hope that by now all businesses had mastered the basics of social marketing, but clearly that isn’t the case, particularly for small companies. 

So to give a helping hand for any businesses with a fledgling or non-existent social presence, I’ve come up with a few basic rules that need to be in place for a social media campaign to work.

You may well be thinking that all marketing campaigns should involve some element of social media in this day and age, and you’d be right. 

But the aim of this article is to provide some food for thought on the things that marketers should consider when creating a campaign that predominately uses social.

Furthermore, I haven't addressed the tricky issue of coming up with shareable content, largely because that will be the subject of its own post at a later date.

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Social data: don't miss the boat

In the movie Mallrats, there’s a clip where one character, William, stares into a Magic Eye image, waiting to see a sailboat hidden in the picture.

Packed lunch in hand, he’s determined to stare until he finds it. Yet William’s frustration only grows as many passerby and children see the boat while he only sees the ‘white noise.’

For me, the conversations at Econsultancy's recent Social Media Roundtable in New York highlighted the challenge for the enterprise to see the sailboat, camouflaged by the white noise of vast digital data.

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The changing state of PR

When it comes to the success of a brand, there is one thing that is of the utmost importance, regardless of size or capital and that is reputation.

An overriding opinion on a business can turn it into a worldwide success or see it fail to connect with its target audience.

A key component of creating a strong reputation lies in the way that a company chooses to monitor and maintain its character. This has become imperative because of the increasing volume of PR activities that occur on digital platforms.

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Why your brand should use social listening right now

90% of data in the world today was created in the past two years. Using social media, brands have an unparalleled opportunity to hear what their customers and potential customers think and feel about them. 

Brands have always monitored what is written about them, but social listening is something different.

Listening is active. It usually requires you to do something as a result of what you’ve heard: spotting issues early, righting wrongs, surprising and delighting customers, marketing in real time, and gathering insight and intelligence to help you develop better products. 

It’s easy just to focus on the influencers, and ignore the small voice in the crowd. But this can be a mistake. US insurance company Harvard Pilgrim didn’t respond to a customer complaint, first offline, then online, when the customer published a blog post about the problem.

Although the readership of the blog was barely in double digits, when the post was tweeted it went viral and 1,000 people read the post.

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Keeping track of your competitors

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 

 

However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

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Generating viable leads

How to use social media monitoring to generate viable leads

There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation. 

The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead. 

This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.

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social listening buyer's guide

Social listening industry thrives as marketers tune into customer voice

This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.

The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.

The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.

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Seven steps for effective Twitter monitoring

https://assets.econsultancy.com/images/resized/0002/8695/monitoring_7-blog-third.pngTwitter is Econsultancy’s largest and busiest social channel. At time of writing we have about 125,000 followers there, and are growing consistently. 

Keeping an eye on all the activity there and looking for useful opportunities takes up a substantial part of my day, and while there are a number of paid services that can update me and keep me supplied with reports, I also like to check in realtime throughout the day. 

I thought I’d quickly run through the various searches I have in place so that you can set up an effective realtime monitoring station...

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