In 90 seconds I present my case for digital marketing leadership: Marketers are translators.
They're no longer artists who deliver messages, they're interactive, experiential shepherds that discover need as it evolves in real time.
Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.
I'm back with more details on improving sales, tomorrow, in three easy steps.
Ever wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
Today I'll begin to reveal how service-focused businesses can move forward and realize tangible,
meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.
Here's how in two words: Build utility.
How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done.
Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...
What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"? If so, why? Are we so busy that we would choose a movie based on its running time?
The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only. You can visit the website to query the types of questions submitted and read the responses. Following, are some of the more interesting queries about "Angels and Demons":
So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?
59% of the 100 leading retailers currently have a fan page on Facebook, according to a study by interactive marketing agency Rosetta.
Originally conducted last April and updated in
September, the study found 29 of the retailers surveyed added Facebook pages
during that four month interim. And we're talking top brands in this consort: Best Buy, Toys "R" Us,
Kohl's, and Wal-Mart being just a few examples.