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Relying on user generated content (UGC) in social media marketing can be a gamble.
It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.
But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10...
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
My father had a birthday last week and received an Amazon Fire Stick.
That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).
What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.
Neighbours, everybody needs good neighbours, with a little understanding…
But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.
It can be tricky enough for brands to engage people over social media, but what about service providers?
What about the shopping malls, theatres and transport hubs that we use every day?
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
It's been a busy month for many reasons, so you might have missed some key developments across social media.
Always here to help, I've rounded them up for you.
We've got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.
We've plenty of diagrams, charts, graphics and visualisations, too.
This week's Day in the Life has a particularly interesting angle, as we talk to Ian Gallagher, the digital media officer at Leicester City Council.
Thanks to Richard III and that car park, followed by Vardy and his party (dilly ding etc), Leicester is firmly on the world map.
But council digital work is more than social media and PR. Let's get the inside track, as well as some excellent career advice from Ian.