Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.
Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.
I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).
And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.
One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.
For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.
Here's what she had to say about the day job...
On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.
Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.
Here are some thoughts on the deal and what it means for both parties.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.
Now, however, it seems there’s a new social media platform to get excited about every month.
The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value.
Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone.
Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.
In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years.
Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there.
But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.
It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one.
Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles.
One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience.
But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?
Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.
It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.
I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis.