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Posts tagged with Social Media Analytics

What Twitter's removal of share counts means for publishers

In October, Twitter announced that it would be updating its Tweet button and removing the Tweet count.

That update is now live, catching many who were unaware of the impending change off guard.

Here's what publishers need to know about the removal.


Social data: don't miss the boat

In the movie Mallrats, there’s a clip where one character, William, stares into a Magic Eye image, waiting to see a sailboat hidden in the picture.

Packed lunch in hand, he’s determined to stare until he finds it. Yet William’s frustration only grows as many passerby and children see the boat while he only sees the ‘white noise.’

For me, the conversations at Econsultancy's recent Social Media Roundtable in New York highlighted the challenge for the enterprise to see the sailboat, camouflaged by the white noise of vast digital data.

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Keeping track of your competitors

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 


However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.

Monitor your online reputation

Pizza shop analytics: 10 sites for food retailers to monitor

Patsy's Pizza ShopIn New York City, there’s only one issue that divides neighbors, drinking buddies and childhood friends alike. It’s not about the Mets and their playoffs blunders; nor is it about the Yankees and their ageing captain, Derek Jeter.  

It runs much deeper, and strikes the very core of New York City life. It’s about pizza.