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Posts tagged with Social Media Campaign

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Eight basic rules for running a social media campaign

One would hope that by now all businesses had mastered the basics of social marketing, but clearly that isn’t the case, particularly for small companies. 

So to give a helping hand for any businesses with a fledgling or non-existent social presence, I’ve come up with a few basic rules that need to be in place for a social media campaign to work.

You may well be thinking that all marketing campaigns should involve some element of social media in this day and age, and you’d be right. 

But the aim of this article is to provide some food for thought on the things that marketers should consider when creating a campaign that predominately uses social.

Furthermore, I haven't addressed the tricky issue of coming up with shareable content, largely because that will be the subject of its own post at a later date.

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Skittles launches an amazing social media campaign

Skittles, by *Micky via FlickrOne lazy Friday a few weeks ago we rolled out an experiment by displaying all mentions of ‘Econsultancy’ on Twitter onto our homepage. It received a lot of attention, and some people thought we were nuts.

Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.