Posts tagged with Social Media Crisis

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How big brands coped with social media crises

You can tell a lot about someone by how they cope in a crisis.

The same goes for brands. Some rise to the challenge like a champion, coolly brushing off the possibility of any long-term damage to reputation, while others flounder in the face of public outrage – sent with their tail between their legs onto Twitter’s version of the naughty step.

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Five things social media marketers like (and five things they don't)

According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.

While this is the case for some brands, many social media marketers have different priorities for the new year.

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Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).

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Why Pharma marketers are increasingly turning to social media

It wasn’t long ago that pharma brands tended to avoid social media.

The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.

What’s changed?

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The Launch of Share This Too

22 tips to help contain an online crisis

With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging.

Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds. 

The rise of citizen journalism and the smartphone has made it feel like everyone now has a voice no matter how small. The scariest prospect is that your story can already be trending before you have even got out of bed.

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Bic for Her: a different kind of social media firestorm

It's a surprise to very few brands that when you spill a bunch of oil, treat your customers like crap or put your foot in your mouth, there's a decent chance the social mediasphere is going to react.

Social media firestorms are a headache for brands and a boon for PR firms and agencies well-versed in responding to crisis. And with use of social media platforms only growing, they're not likely to go away any time soon.

But not all social media firestorms are the same.

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How should Shell respond to its 'social media oil spill'?

When disaster strikes, brands can quickly find themselves in the social media crosshairs. Just ask BP, which found itself under attack when a horrible oil spill caused a PR nightmare the likes of which only a crisis PR firm could enjoy.

But with consumers and activist groups becoming more sophisticated in their use of social media, brands are increasingly discovering that a social media crisis can strike at any time -- for good reason, or no reason at all.

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Three lessons from the TSA's failed crisis response

The nude body scanners placed at American airports may or may not be completely useless, but the way the Transport Security Administration (TSA) has responded to one critic's YouTube video (which has gone viral) is a case study in how not to deal with a social media crisis.

The TSA had little choice but to respond to the claims made by Jonathan Corbett, a vocal critic of the TSA and its nude body scanners.

In his video, which has racked up over 750,000 views in just a matter of days, Corbett explains how a simple technique can be used to defeat the scanners, and he successfully demonstrates the technique at an airport.

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