Posts tagged with Social Media Customer Service

Six mistakes social customer service teams should avoid

Social media has revolutionised the way brands deal with customer service.

Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an employee in person.

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Great social media customer service is proactive, not reactive

Customer service has traditionally focused on issue resolution and has been reactive to customer queries.

A customer calls, emails, or posts to social media, and the brand responds. 

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