Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
Last week Facebook announced on the Developer blog that it would be rolling out new designs for the infamous Like and Share buttons.
According to Facebook, these buttons are “viewed over 22bn times daily across more than 7.5m websites”.
Having active social sharing buttons on your website is most definitely a simple, yet effective way of allowing users to share your content, which in turn can result in sometimes significant amounts of traffic returning to those pages from people within their networks.
And it’s highly likely for most website owners that it will be the Like or Share button that is getting the most shares and driving the most traffic back. A recent study by Shareaholic of 200,000 publishers revealed that referral traffic from Facebook has grown by 58.81% from September 2012 to 2013.
So it’s not much of a surprise that Facebook has looked to change them, but what are the differences and how can they used?
What have Ford Retail, Maersk and Boden all got in common? (Clue: it's got nothing to do with cars, shipping or clothes).
You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.
The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn't think of the idea first.
On the other hand, if you don’t work in social media, chances are you’re screwing up your eyes and mumbling: “why in heavenly tarnations would Ford Retail do such a thing?” And that’s before you’ve even seen the colours.
I imagine quite a few of Ford Retail's senior executives have also questioned exactly how green nail-varnish is supposed to convince people to buy a new car.
With countless consumers around the world using social media, it's no surprise that companies have flocked to services like Facebook and Twitter.
In many cases, companies are using these services to market to consumers, but in the past couple of years, a growing number of them have started using social as a customer service channel too.
LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform.
Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.
Here are six tips to help you hit the feed!
In the rush for more Likes, Comments and Shares on Facebook, it's tempting to dumb down.
But could underestimating your fans backfire, or even damage your brand?
While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.
Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.
There has been a lot of talk over the past several years about the intersection of search and social. Many suggest that both will inevitably merge in a meaningful way, and there's good reason to believe they may be right.
But when it comes to SEO, just how big a role is social playing?
Over the past several years, a growing number of brands have decided to invest significant amounts of time and money in Twitter. One of the most popular social networks in the world, Twitter has become, for many of those brands, a key component of a social media strategy.
For B2B companies, many of which keep an eye on what their B2C counterparts are doing, Twitter has also been a target for investment in social media.
If Facebook is going to keep brand marketers on its side, there's little argument that it's going to have to give them a greater level of insight into their Facebook audiences and campaigns. And when it comes to engaging with all those people who 'like' a particular brand, Facebook is going to have to give marketers a greater level of control.
It appears to be doing just that with new enhanced post targeting functionality that is being rolled out to Facebook Page admins.