{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Social Media Marketing

Six tips for optimising content to hit LinkedIn Today

LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform. 

Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.

Here are six tips to help you hit the feed!

4 comments
Corporate Facebook Page

Are social media engagement strategies condescending and crass?

In the rush for more Likes, Comments and Shares on Facebook, it's tempting to dumb down.

But could underestimating your fans backfire, or even damage your brand?

15 comments

19% of women in the U.S. now on Pinterest: report

While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.

Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.

2 comments

Are social and Facebook now SEO?

There has been a lot of talk over the past several years about the intersection of search and social. Many suggest that both will inevitably merge in a meaningful way, and there's good reason to believe they may be right.

But when it comes to SEO, just how big a role is social playing?

6 comments

10 tips for B2B Twitter success

Over the past several years, a growing number of brands have decided to invest significant amounts of time and money in Twitter. One of the most popular social networks in the world, Twitter has become, for many of those brands, a key component of a social media strategy.

For B2B companies, many of which keep an eye on what their B2C counterparts are doing, Twitter has also been a target for investment in social media.

2 comments

Facebook's new enhanced post targeting: what brands need to know

If Facebook is going to keep brand marketers on its side, there's little argument that it's going to have to give them a greater level of insight into their Facebook audiences and campaigns. And when it comes to engaging with all those people who 'like' a particular brand, Facebook is going to have to give marketers a greater level of control.

It appears to be doing just that with new enhanced post targeting functionality that is being rolled out to Facebook Page admins.

3 comments

Oracle continues social shopping spree with Involver acquisition

Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.

That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.

1 comment

Facebook on ads: ROI can take a year

Following GM's decision to ditch paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run bigger, bolder ads.

Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.

9 comments

Six myths about social media that every marketer should ignore

The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.

For many companies, that has led to increased investment and the establishment of organization-wide best practices.

5 comments

Preteens on Facebook? For marketers, "it's complicated"

The countless brands trying to figure out how to take advantage of Facebook and produce an ROI received some good news, and bad news, today.

The good news: the world's largest social network is reportedly looking at ways to open itself up to preteens. The bad news: the world's largest social network is reportedly looking at ways to open itself up to preteens.

4 comments

Oracle goes social with Vitrue acquisition

It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.

That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.

1 comment

To succeed, brands should focus on real clout, not Klout

Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.

For some, the company, which has raised tens of millions of dollars in funding, is the "standard for influence" it describes itself as. Others are more skeptical, questioning the ability of any company to truly measure who has influence in any meaningful way.

0 comments