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Posts tagged with Social Media Roi

Social media ROI: A data-driven case study

Social media ROI: a data-driven case study

Recently I’ve been running a variety of social ads to promote the Festival of Marketing, but due to a glitch in our purchase process, measuring the exact return has been more difficult than usual.

Luckily I’m able to see the silver lining in any cloud, so I thought I’d use this opportunity to talk about how data correlation can help uncover hidden social ROI.