In the years since the emergence of social as a separate entity for marketing purposes (roughly from around the birth of Twitter in 2006) we’ve figured out a lot about what social is, how it works, and what it means for marketers.
Now you could talk directly to a brand, and have them listen to you.
For consumers, this was great. For brands, it presented opportunities and challenges. It also entailed a pretty major shift in thinking.
So as memories of Social Media Week fade, has social now grown up?
Over the last week, the Econsultancy team has been jumping from venue to venue, listening in on some great sessions and workshops as part of Social Media Week 2013.
As we know our readers are not all based in New York, we thought we'd go through the list of some of the great sessions we saw and share those that have a recorded live stream that we liked so you can watch it for yourself. It's like you were there with out having to deal with subways or the rain of last week. It also means you weren't in New York, but hey, it's much cheaper this way.
As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social's Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.
One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.
Next week marks the fifth year of Social Media Week in New York and this looks like the biggest one ever. With sessions around the globe, the team has events in NYC, Lagos, Hamburg, Copenhagen, DC, Miami, Milan, Paris, Tokyo, and Singapore. Alongside four content hubs at Bloomberg, 92Y Tribeca, JWT, and Hearst, New York will also boast a global HQ including a state of the art, experimental space presented in partnership with MKG and Crowdcentric.
Of course, the most exciting part is that Econsultancy will not only have it's own event with a few of our own staff on panels but as global media partners, we'll be covering some of the 150 events taking place between February 18-22, 2013.
As usual, Econsultancy is trying something a bit different with it's Social Media Showdown at Whole Foods Tribeca.
Marketers are always looking to find the best way to promote their brand full stop. It's their job after all. As social media picks up the drive toward paid media opportunities, it's easy to be confused on which avenues to take and where to move your spend.
Today's session at Social Media Week Chicago, Tweeting Louder - using paid and earned tactics to make noise in the Twittersphere, tried to tackle this topic with Andrea Javor, Director of Digital and Media Strategy with Beam Global (the makers of Jim Beam and Makers Mark), Kristin Walsh, Director of Influencer and Consumer Engagement for FritoLay North America and Brent Hill, the director of the US Central region for Twitter.
All around the world today, Social Media Week (SMW) has hit the streets of cities like London, Chicago, LA, Sao Paulo, and Berlin. As global media partners of SMW, Econsultancy has teamed up to create a survey on Social Media and brands to see how SMW participants views vary from city, country and continent.
Though we'll have people on the ground conducting the survey, we didn't want to leave out anyone who couldn't attend the live events and have the survey online for you to take.
Today, Social Media Week has announced its partnership with Skillshare to launch The School of Emerging Media & Technology in the US this fall with plans for international expansion in 2013.
This school aims to be the first accredited school on Skillshare that provides year round training in social media.
As part of Social Media Week Channel 4 hosted an event yesterday that provided some insight into the ways it is using social to drive engagement with its TV programmes.
It currently has 150 Twitter accounts and 100 Facebook pages, and recently launched genre-specific pages to build a captive audience that can be used to develop new shows.
Social Media Week kicked off yesterday with a global schedule of events looking at how different regions and economies are making use of social and mobile media.
To help people keep on top of the various talks and workshops SMW has launched an official mobile app in partnership with Nokia that runs on Windows Phone, Symbian, Android and iOS.
Due to the nature of the event you would expect the app to set the bar high in terms of usability and social media integration. But is it?
The world-renowned architect Michael Graves spoke this morning at Social Media week about the frustrations of inconsiderate hospital room design.
Struck low by a virus in 2003 that has left him partially paralyzed, Graves described his rehabilitation as a constant encounter with awkward, uncomfortable, and downright ugly products and interior layouts that appeared to have been created by “experts” who had never actually imagined themselves having to use them.