tag:econsultancy.com,2008:/blog/tags/social-media Posts tagged with "Social Media" from the Econsultancy blog 2017-11-08T10:06:02+00:00 tag:econsultancy.com,2008:BlogPost/69567 2017-11-08T10:06:02+00:00 2017-11-08T10:06:02+00:00 Could Bumble Bizz be a serious challenger to LinkedIn? Nikki Gilliland <p><strong>Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.</strong></p> <p>According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. </p><p><a href="https://econsultancy.com/blog/69567-could-bumble-bizz-be-a-serious-challenger-to-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69519 2017-10-23T10:10:00+01:00 2017-10-23T10:10:00+01:00 Memes in marketing: Seven memorable examples from brands Nikki Gilliland <p><strong>The average person reportedly spends nearly two hours on social media every day. </strong></p> <p>Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.</p><p><a href="https://econsultancy.com/blog/69519-memes-in-marketing-seven-memorable-examples-from-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69459 2017-10-02T11:00:00+01:00 2017-10-02T11:00:00+01:00 An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017 Ben Davis <p><strong>In Econsultancy's newly released <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies report</a>, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.</strong></p> <p>I caught up with Steve to find out what makes him and his agency tick.</p><p><a href="https://econsultancy.com/blog/69459-an-interview-with-social-chain-s-steve-bartlett-agency-land-s-most-influential-person-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69417 2017-09-19T13:00:00+01:00 2017-09-19T13:00:00+01:00 Four ways marketers can increase conversions from social video Nikki Gilliland <p><strong>Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.</strong></p> <p>However, video can do more than increase general engagement on social platforms themselves. </p><p><a href="https://econsultancy.com/blog/69417-four-ways-marketers-can-increase-conversions-from-social-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69379 2017-09-04T10:16:23+01:00 2017-09-04T10:16:23+01:00 A day in the life of... solutions consultant at Sprinklr Ben Davis <p><strong>This week we spend a day in the life of Eniko Tarkany-Szucs, solutions consultant at Sprinklr, provider of enterprise social media management software.</strong></p> <p>If you're looking for a new role yourself, see the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>, or take our <a href="https://www.econsultancy.com/training/marketing-readiness">Modern Marketer quiz</a>.</p><p><a href="https://econsultancy.com/blog/69379-a-day-in-the-life-of-solutions-consultant-at-sprinklr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69334 2017-08-16T11:03:00+01:00 2017-08-16T11:03:00+01:00 Lessons in brand building from Deliciously Ella Nikki Gilliland <p><strong>There aren’t many people that have created an entire business on the back of a blog, but Ella Mills (aka Deliciously Ella) has done just that.</strong></p> <p>With four books, three London-based delis, and a range of food products – Deliciously Ella is now a fully-fledged brand in its own right.</p><p><a href="https://econsultancy.com/blog/69334-lessons-in-brand-building-from-deliciously-ella/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69297 2017-08-01T13:30:00+01:00 2017-08-01T13:30:00+01:00 The best social stories and campaigns from July 2017 Nikki Gilliland <p><strong>Let’s delve back into the world of social, shall we? </strong></p> <p>Here’s a look back at the biggest stories and campaigns to grace us in July, featuring Facebook, Southern Rail, eBay and more.</p><p><a href="https://econsultancy.com/blog/69297-the-best-social-stories-and-campaigns-from-july-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69175 2017-07-11T09:46:08+01:00 2017-07-11T09:46:08+01:00 A day in the life of... Head of Yahoo Storytellers content studio Ben Davis <p><strong>Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.</strong></p> <p>We caught up with Emma to see what her role entails.</p> <p><a href="https://econsultancy.com/blog/69175-a-day-in-the-life-of-head-of-yahoo-storytellers-content-studio/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69210 2017-06-30T16:00:00+01:00 2017-06-30T16:00:00+01:00 Is Reddit on the verge of becoming a bigger player in digital advertising? Patricio Robles <p><strong>It is estimated that more than 80 cents of every new dollar of digital ad spend now goes to two companies: Google and Facebook.</strong></p> <p>But despite the fact that companies not named Google and Facebook are fighting for a shrinking portion of an otherwise growing pie, one company is aiming to significantly bolster its position in the digital ad market.</p><p><a href="https://econsultancy.com/blog/69210-is-reddit-on-the-verge-of-becoming-a-bigger-player-in-digital-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69189 2017-06-22T10:09:00+01:00 2017-06-22T10:09:00+01:00 A closer look at WWF’s social strategy Nikki Gilliland <p><strong>On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. </strong></p> <p>But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?</p><p><a href="https://econsultancy.com/blog/69189-a-closer-look-at-wwf-s-social-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69144 2017-06-06T14:10:00+01:00 2017-06-06T14:10:00+01:00 Measuring social media ROI: Case studies & stats that prove it’s possible David Moth <p><strong>This article was inspired by two recent events.</strong></p> <p>Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.</p><p><a href="https://econsultancy.com/blog/69144-measuring-social-media-roi-case-studies-stats-that-prove-it-s-possible/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69128 2017-06-01T12:37:00+01:00 2017-06-01T12:37:00+01:00 Seven steps for managing social media for live events Tamara Littleton <p><strong>Social media has become the main place for people to share their experience of events as they happen. </strong></p><p><a href="https://econsultancy.com/blog/69128-seven-steps-for-managing-social-media-for-live-events/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69105 2017-05-23T12:30:00+01:00 2017-05-23T12:30:00+01:00 Three social media lessons from WWF’s Earth Hour Nikki Gilliland <p><strong>On March 31st this year, 2.4m people across the globe took action against climate change. </strong></p> <p>Some turned off their mobile phones, while others organised community events. But whether large or small, each action was in support of Earth Hour – WWF’s annual event to raise awareness of environmental issues.</p><p><a href="https://econsultancy.com/blog/69105-three-social-media-lessons-from-wwf-s-earth-hour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68700 2017-01-16T10:12:00+00:00 2017-01-16T10:12:00+00:00 A day in the life of... marketing director at a social agency Ben Davis <p><strong>What goes on in the wonderful world of social media agencies?</strong></p> <p>We find out this week by spending a day in the life of <a href="https://www.linkedin.com/in/lucy-clarke-13976543">Lucy Clarke</a>, business development and marketing director at Social Chain.</p><p><a href="https://econsultancy.com/blog/68700-a-day-in-the-life-of-marketing-director-at-a-social-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68666 2017-01-05T01:00:00+00:00 2017-01-05T01:00:00+00:00 Five things social media marketers like (and five things they don't) Jeff Rajeck <p><strong>According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality. </strong></p> <p>While this is the case for some brands, many social media marketers have different priorities for the new year.</p><p><a href="https://econsultancy.com/blog/68666-five-things-social-media-marketers-like-and-five-things-they-don-t/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68670 2017-01-04T09:57:56+00:00 2017-01-04T09:57:56+00:00 Digital fallacies we should forget in 2017 Ben Davis <p><strong>Digital moves fast and the tech press moves faster.</strong></p> <p>But which are the fallacies we must remind ourselves of in 2017?</p> <p>Here are seven...</p><p><a href="https://econsultancy.com/blog/68670-digital-fallacies-we-should-forget-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68604 2016-12-06T11:20:00+00:00 2016-12-06T11:20:00+00:00 Why UGC is the future of social media in travel and tourism marketing Ian McKee <p><strong>Relying on user generated content (UGC) in social media marketing can be a gamble. </strong></p> <p><a href="https://econsultancy.com/blog/67547-10-excellent-examples-of-user-generated-content-in-marketing-campaigns/">It can work</a> if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.</p> <p>But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.  </p><p><a href="https://econsultancy.com/blog/68604-why-ugc-is-the-future-of-social-media-in-travel-and-tourism-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68586 2016-12-01T10:58:00+00:00 2016-12-01T10:58:00+00:00 The 10 most shared video adverts of 2016 Ben Davis <p><strong>Video ad tech company Unruly has revealed the most shared ads of 2016.</strong></p> <p>Here are the top 10...</p> <p>(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)</p><p><a href="https://econsultancy.com/blog/68586-the-10-most-shared-video-adverts-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68576 2016-11-30T14:59:00+00:00 2016-11-30T14:59:00+00:00 We take a spin through Clarkson, May & Hammond's DriveTribe network Ben Davis <p><strong>My father had a birthday last week and received an Amazon Fire Stick.</strong></p> <p>That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (<a href="http://www.thedailymash.co.uk/news/arts-entertainment/men-stay-up-all-night-to-watch-twat-drive-car-20161118117330">Men stay up all night to watch twat drive car</a>).</p> <p>What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.</p><p><a href="https://econsultancy.com/blog/68576-we-take-a-spin-through-clarkson-may-hammond-s-drivetribe-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68564 2016-11-28T15:13:35+00:00 2016-11-28T15:13:35+00:00 2016: The good, the bad and the future of digital marketing Blake Cahill <p><strong>It’s not quite over yet, but 2016 has been busy. As I predicted <a href="https://www.theguardian.com/media-network/2015/dec/01/blake-cahill-predictions-mobile-marketing-2016-philips">last year</a>, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.</strong></p> <p>I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. </p><p><a href="https://econsultancy.com/blog/68564-2016-the-good-the-bad-and-the-future-of-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68554 2016-11-23T11:00:00+00:00 2016-11-23T11:00:00+00:00 How retailers are targeting Generation Z Nikki Gilliland <p><strong>I recently wrote about <a href="https://econsultancy.com/blog/68344-how-brands-are-using-digital-marketing-to-reach-the-older-generations/" target="_blank">how brands are targeting older generations</a>.</strong></p> <p>But what about the other end of the age scale?</p><p><a href="https://econsultancy.com/blog/68554-how-retailers-are-targeting-generation-z/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68430 2016-10-25T11:40:37+01:00 2016-10-25T11:40:37+01:00 Social selling: What it is, and what it definitely isn't Maz Nadjm <p><strong>When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.</strong></p> <p>According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.</p><p><a href="https://econsultancy.com/blog/68430-social-selling-what-it-is-and-what-it-definitely-isn-t/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68296 2016-09-20T10:00:00+01:00 2016-09-20T10:00:00+01:00 Nextdoor arrives in the UK: We take a look at the neighbourhood social network Nikki Gilliland <p><strong>Neighbours, everybody needs good neighbours, with a little understanding…</strong></p> <p>But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.</p><p><a href="https://econsultancy.com/blog/68296-nextdoor-arrives-in-the-uk-we-take-a-look-at-the-neighbourhood-social-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68193 2016-08-19T11:58:17+01:00 2016-08-19T11:58:17+01:00 How service providers are using social to connect with customers Tamara Littleton <p><strong>It can be tricky enough for brands to engage people over social media, but what about service providers? </strong></p> <p>What about the shopping malls, theatres and transport hubs that we use every day?</p><p><a href="https://econsultancy.com/blog/68193-how-service-providers-are-using-social-to-connect-with-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68075 2016-07-14T15:17:07+01:00 2016-07-14T15:17:07+01:00 Who will win the live-streaming battle: Facebook Live or Periscope? Blake Cahill <p><strong>In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.</strong></p> <p>Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.</p> <p>Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.</p><p><a href="https://econsultancy.com/blog/68075-who-will-win-the-live-streaming-battle-facebook-live-or-periscope/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68010 2016-07-01T11:36:13+01:00 2016-07-01T11:36:13+01:00 10 intriguing social media stories from June 2016 Andrew Chrysostom <p><strong>It's been a busy month for many reasons, so you might have missed some key developments across social media. </strong></p> <p>Always here to help, I've rounded them up for you.</p><p><a href="https://econsultancy.com/blog/68010-10-intriguing-social-media-stories-from-june-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67940 2016-06-10T14:39:00+01:00 2016-06-10T14:39:00+01:00 10 grin-inducing digital marketing stats we've seen this week Ben Davis <p><strong>We've got stats full to the brim with fun this week.</strong></p> <p>From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.</p> <p>We've plenty of diagrams, charts, graphics and visualisations, too.</p><p><a href="https://econsultancy.com/blog/67940-10-grin-inducing-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67918 2016-06-06T10:10:13+01:00 2016-06-06T10:10:13+01:00 A day in the life of... Digital Media Officer at Leicester City Council Ben Davis <p><strong>This week's Day in the Life has a particularly interesting angle, as we talk to Ian Gallagher, the digital media officer at Leicester City Council.</strong></p> <p>Thanks to Richard III and that car park, followed by Vardy and his party (dilly ding etc), Leicester is firmly on the world map.</p> <p>But council digital work is more than social media and PR. Let's get the inside track, as well as some excellent career advice from Ian.</p><p><a href="https://econsultancy.com/blog/67918-a-day-in-the-life-of-digital-media-officer-at-leicester-city-council/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67860 2016-05-19T14:57:11+01:00 2016-05-19T14:57:11+01:00 10 examples of great Disney marketing campaigns Ben Davis <p><strong>There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.</strong></p> <p>The company creates such strong stories/brands that all of its media can appear to work seamlessly.</p> <p>Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.</p><p><a href="https://econsultancy.com/blog/67860-10-examples-of-great-disney-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67813 2016-05-06T10:53:19+01:00 2016-05-06T10:53:19+01:00 The digital campaigns behind London’s Mayoral election Edwin Bos <p><strong>Whatever apathy, excitement, rage or despair you might feel about the main candidates for Mayor of London, there’s no doubting that the vote on May 5th was a big deal.</strong></p> <p>The winner will enjoy the third-biggest direct personal mandate of any politician in Europe. That’s a lot of people power.</p> <p>So how did the main candidates use people power in the run up to the election?</p><p><a href="https://econsultancy.com/blog/67813-the-digital-campaigns-behind-london-s-mayoral-election/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67778 2016-04-25T14:21:00+01:00 2016-04-25T14:21:00+01:00 MADE.COM on the value of social commerce Ben Davis <p><strong>Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.</strong></p> <p>That's why it was so fascinating to catch up with <a href="https://twitter.com/hannahpilpel">Hannah Pilpel</a>, social project manager at <a href="http://www.made.com/">MADE.COM</a>, to find out what value the brand finds in social.</p> <p>Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.</p><p><a href="https://econsultancy.com/blog/67778-made-com-on-the-value-of-social-commerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67772 2016-04-25T11:22:08+01:00 2016-04-25T11:22:08+01:00 A day in the life of... a food & drink startup entrepreneur Ben Davis <p><strong>I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).</strong></p> <p>And with the rise of <a href="https://econsultancy.com/blog/66321-the-subscription-ecommerce-opportunity/">online subscription services</a> in FMCG, food and drink brands are springing up all over the internet.</p> <p>Sylvie Hall is co-founder of <a href="http://www.eatcleantea.com/">EatCleanTea</a>, a brand of <a href="https://en.wikipedia.org/wiki/Matcha">matcha tea</a> that you can buy online, subscribe to, or look for (soon) in stockists on the high street.</p><p><a href="https://econsultancy.com/blog/67772-a-day-in-the-life-of-a-food-drink-startup-entrepreneur/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67723 2016-04-11T10:44:43+01:00 2016-04-11T10:44:43+01:00 A day in the life of... Social Media Manager at NHS Blood & Transplant Ben Davis <p><strong>One of our Masters of Marketing Awards winners in 2015 was NHS Blood &amp; Transplant (NHSBT) for its #missingtype campaign.</strong></p> <p>For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.</p> <p>Here's what she had to say about the day job...</p><p><a href="https://econsultancy.com/blog/67723-a-day-in-the-life-of-social-media-manager-at-nhs-blood-transplant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67715 2016-04-06T15:16:31+01:00 2016-04-06T15:16:31+01:00 10 of the best social campaigns & stories from March 2016 Jack Simpson <p><strong>With two significant events in the form of <a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016">International Women’s Day</a> and <a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns">Easter</a>, last month was an exciting one for social campaigns. </strong></p> <p>On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. </p><p><a href="https://econsultancy.com/blog/67715-10-of-the-best-social-campaigns-stories-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67710 2016-04-06T14:03:00+01:00 2016-04-06T14:03:00+01:00 Twitter's NFL deal: five questions we're asking Ben Davis <p><strong>Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.</strong></p> <p>Here are some thoughts on the deal and what it means for both parties.</p><p><a href="https://econsultancy.com/blog/67710-twitter-s-nfl-deal-five-questions-we-re-asking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67701 2016-04-04T15:44:00+01:00 2016-04-04T15:44:00+01:00 12 best branded Instagram videos from March 2016 Jack Simpson <p><strong>If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. </strong></p> <p>Hopefully some the following clips will inspire your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts, although obviously launching a rocket into space is not going to be an option for every brand. </p><p><a href="https://econsultancy.com/blog/67701-12-best-branded-instagram-videos-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67688 2016-03-31T11:56:20+01:00 2016-03-31T11:56:20+01:00 Do you need to be on that new social media platform? Jack Simpson <p><strong>Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.</strong> </p> <p>Now, however, it seems there’s <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">a new social media platform</a> to get excited about every month.</p> <p>The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. </p><p><a href="https://econsultancy.com/blog/67688-do-you-need-to-be-on-that-new-social-media-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67671 2016-03-23T10:02:00+00:00 2016-03-23T10:02:00+00:00 11 of the most memorable 'brand' #hashtags of all time Jack Simpson <p><strong>Twitter celebrated its 10th birthday this week, and <a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter">despite all its problems</a> it has arguably become as important a technical feature of society as the TV or the telephone. </strong></p> <p>Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  </p> <p>In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. </p><p><a href="https://econsultancy.com/blog/67671-11-of-the-most-memorable-brand-hashtags-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67669 2016-03-22T10:02:00+00:00 2016-03-22T10:02:00+00:00 What brands can learn from Chipotle’s Twitter fiasco Jack Simpson <p><strong>Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. </strong></p> <p>But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.</p><p><a href="https://econsultancy.com/blog/67669-what-brands-can-learn-from-chipotle-s-twitter-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67655 2016-03-18T10:04:03+00:00 2016-03-18T10:04:03+00:00 Three reasons Instagram’s algorithmic timeline is yet another terrible idea Jack Simpson <p><strong>It seems wherever you turn in the digital marketing world these days there is some popular app <a href="https://econsultancy.com/blog/67515-twitter-unveils-new-timeline-feature-what-you-need-to-know">updating its timeline</a> to an algorithmic one.</strong></p> <p>Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. </p><p><a href="https://econsultancy.com/blog/67655-three-reasons-instagram-s-algorithmic-timeline-is-yet-another-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67647 2016-03-15T14:16:09+00:00 2016-03-15T14:16:09+00:00 Nine incredibly helpful influencer marketing tools Jack Simpson <p><strong>One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. </strong></p> <p>But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?</p> <p>Amazingly, 84% of marketers in <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">a recent Econsultancy and Fashion &amp; Beauty Monitor survey</a> say they carry out influencer research manually. </p><p><a href="https://econsultancy.com/blog/67647-nine-incredibly-helpful-influencer-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67601 2016-03-03T10:31:12+00:00 2016-03-03T10:31:12+00:00 10 of the best social campaigns & stories from February 2016 Jack Simpson <p><strong>It was February last month, which meant Valentine’s Day and <a href="https://econsultancy.com/blog/67511-why-the-super-bowl-50-commercials-were-social-media-failures">Super Bowl campaigns</a> were high on the agenda for brands. </strong></p> <p>I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. </p><p><a href="https://econsultancy.com/blog/67601-10-of-the-best-social-campaigns-stories-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67579 2016-03-02T14:02:00+00:00 2016-03-02T14:02:00+00:00 Why do law firms use Twitter as just a press release distribution system? Ben Davis <p><strong>I conducted a little experiment.</strong></p> <p>I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.</p> <p>All 10 accounts offered a combined total of just two tweet replies in 2016. Why?</p><p><a href="https://econsultancy.com/blog/67579-why-do-law-firms-use-twitter-as-just-a-press-release-distribution-system/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67597 2016-03-01T14:20:02+00:00 2016-03-01T14:20:02+00:00 14 best branded Instagram videos from February 2016 Jack Simpson <p><strong>Another month has passed, and brands are just about starting to panic about those Q1 results. </strong></p> <p>But fear not, for today I bring you the best of <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> – some light-hearted digital marketing fun to take your mind off the daily grind. </p><p><a href="https://econsultancy.com/blog/67597-14-best-branded-instagram-videos-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67575 2016-03-01T10:49:00+00:00 2016-03-01T10:49:00+00:00 Our take on the top 10 most controversial ads of 2015 Jack Simpson <p><strong>Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.  </strong> </p> <p>The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about <a href="https://econsultancy.com/blog/66852-12-of-my-favourite-ad-campaigns-from-the-last-12-months">ad campaigns</a> in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.</p><p><a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67562 2016-02-25T10:01:43+00:00 2016-02-25T10:01:43+00:00 Could Shield 5 signal a new wave of social cinema? Jack Simpson <p><strong>If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. </strong></p> <p>To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. </p> <p>Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. </p><p><a href="https://econsultancy.com/blog/67562-could-shield-5-signal-a-new-wave-of-social-cinema/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67555 2016-02-23T10:04:00+00:00 2016-02-23T10:04:00+00:00 The three biggest challenges in influencer marketing Jack Simpson <p><strong>The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why. </strong></p> <p>It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. </p> <p>But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">The Rise of Influencers</a>, in collaboration with Fashion and Beauty Monitor. </p><p><a href="https://econsultancy.com/blog/67555-the-three-biggest-challenges-in-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67547 2016-02-22T11:05:04+00:00 2016-02-22T11:05:04+00:00 10 excellent examples of user-generated content in marketing campaigns Jack Simpson <p><strong>Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up. </strong></p> <p>But thankfully <a href="https://econsultancy.com/blog/66739-how-user-generated-content-is-changing-content-marketing">user-generated content</a> is a fairly self-explanatory one.</p> <p>With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.</p><p><a href="https://econsultancy.com/blog/67547-10-excellent-examples-of-user-generated-content-in-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67529 2016-02-17T10:24:24+00:00 2016-02-17T10:24:24+00:00 The rise of dark social: Everything you need to know Jack Simpson <p><strong>You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. </strong></p> <p>While potentially irksome to social media managers, dark social is somewhat less sinister than the above. </p> <p>It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. </p><p><a href="https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67513 2016-02-15T11:17:00+00:00 2016-02-15T11:17:00+00:00 How Grey Goose used experiential marketing to tell its luxury story Jack Simpson <p><strong>Marketing <a href="https://econsultancy.com/blog/67181-how-aston-martin-uses-product-personalisation-in-a-luxury-market">luxury goods</a> is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price. </strong></p> <p>You have to persuade people to choose your product for reasons other than its price tag, i.e. the quality, its rarity, the way it makes you look socially. </p> <p>This is the challenge Bacardi faced when trying to come up with a campaign for its Grey Goose vodka last year, and the resulting campaign won it a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award under the Luxury category. </p><p><a href="https://econsultancy.com/blog/67513-how-grey-goose-used-experiential-marketing-to-tell-its-luxury-story/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>