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Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.
The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.
The popularity of two of Google's key Web 2.0-style applications has overtaken those of rival portals in recent weeks, according to the latest data.
Google Calendar last week overtook MSN's competing offering and is due to beat even Yahoo!'s sector-leading calendar in the next couple of months, after the Mountain View outfit's schedule tool surged in popularity, Hitwise statistics show.
John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.
Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.
We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.
Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…
The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.
OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.
A former senior product manager for Nokia's internet tablet devices in Finland, Jyri Engeström this year left to form his own startup, Jaiku . It is part of a new wave of mobile presence services designed to help inter-company groups and loved ones stay in touch.
At the Le Web 3 conference in Paris, Robert Andrews asked Engeström why the world should know where you are and how serendipitous connectivity turns into effective communication.
The Venice Project, the latest venture of Skype founders Niklas Zennstrom and Janus Friis, has been going for a week now and we received an invitation to try it out.
The P2P site aims to deliver an internet TV service which is as near to TV as possible, while adding the sort of social features you would get on YouTube or other video sharing sites. The service is currently being tested by 6,000 people.
The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).
It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...
Nevertheless, the paper has embedded links to all three sites onto many of its online stories.
Calacanis-flavoured rumours doing the rounds in the blogosphere suggest that some of Digg's top posters have been paid, or offered payment, by PR firms.
He may have resigned from his position at Netscape, but Jason Calacanis is still keeping an eye on events surrounding Digg. He reports in his blog that a number of Digg's top 50 users are on the payroll of a leading (unnamed, of course) PR firm.
The Venice Project, the internet TV project from Skype founders Niklas Zennstrom and Janus Friis, has gone into public beta testing.