Posts tagged with Social Media

The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
 
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
 
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...

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BuzzLogic nets $9.6m to measure blogs' infuence

BuzzLogic, a San Francisco-based startup which helps help marketers make sense of social media and identify relevant and influential blogs, has received $9.6m (£4.9m) in venture capital. The company has now raised over $11m in funding.

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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Bebo hires Google MD to expand international business

Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.

At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.

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Interview: Online mapping guru Ed Parsons

 Ed Parsons is the former chief technology officer of the Ordnance Survey, and one of the most knowledgeable people in the UK’s geospatial industry.

Before his much talked about departure last month, he was one of the central figures in the debate over the Ordnance Survey’s licensing regime – i.e., whether it should offer low cost access to mapping data to encourage the development of applications and mash-ups. He had also been pushing for the organisation to launch an API for non-commercial services and to adopt an open source model in some of its projects.

I caught up with him last week to find out more about internet mapping and his plans for the future…

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Google in ad deal with Friendster - report

Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.

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Myspace censors ban another service

Pete Cashmore at Mashable reports that Myspace has blocked its members from another third-party service – this time Trakzor , an application that lets you see who has been visiting your Myspace profile and view them on an interactive map.

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Second Life to hand over metaverse software

Developers will get the opportunity to create their own hosted versions of Second Life after its maker Linden Lab announced plans to take the 3D virtual world open-source.

The San Francisco company last night released a version of the software used to access the environment that can be modified by its users under a GNU Public Licence. This means the many SL denizens who have already tinkered with the client through scripts can now help keep SL popular if its population spikes from recent media adulation wane this year.

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MyBlogLog enhances Yahoo!'s social strategy

Yahoo! is buying web community service MyBlogLog for over $10m, Forbes reports .

Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.

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Viewers call the Super Bowl ad shots

Chevrolet and Doritos will buck the trend during the commercial breaks for the Super Bowl on February 4, airing advertisements produced or influenced by their customers.

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Google embeds ads in videos

Google has begun placing advertisements inside clips on its Google Video upload site.

The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.

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Second Life marketers to get measurement tools

Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.

The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.

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