Posts tagged with Social Media

Brands attempting “User Generated Content” – the good, the bad, and the ugly

With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?

Here are a few of my own thoughts on the winners and losers, but do suggest your own…

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Q&A: Six Apart's Anil Dash on business blogs

Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.

With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.

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Blog and User Generated Content monitoring services

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.

But what tools, products or services are out there to help you track, analyse and report on all this activity?

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Google TV 'hoax' gets viewers clicking

A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.

A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.

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LinkedIn targets Europe after new funding round

Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.

The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).

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Wikio raises £2.7 million in VC funding

Wikio, a European social bookmarking site, has received almost £2.7 million in a Series A round of funding led by Lightspeed venture Partners and Gemini Israel Funds.

Wikio originally launched in France and Italy in June 2006, and claims to have had almost a million unique visitors per month since then. The company has since launched its site in Germany, Spain and the US, with a UK version planned for this year.

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Teen girl site adopts self-service ad strategy

Flip, Condé Nast’s upcoming social networking site for teen girls, is to follow in the footsteps of Bebo  and allow its members to influence the ads they receive.

Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.

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BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video,  in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.

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The split in companies' attitudes to social media

Another week goes by and another study is released which highlights the strength of social media.

Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated  that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.

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The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
 
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
 
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...

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BuzzLogic nets $9.6m to measure blogs' infuence

BuzzLogic, a San Francisco-based startup which helps help marketers make sense of social media and identify relevant and influential blogs, has received $9.6m (£4.9m) in venture capital. The company has now raised over $11m in funding.

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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