Posts tagged with Social Media

Emap buys mobile UGC firm Yospace for £8.7m

Emap's consumer media department has acquired YoSpace, a technology firm which specialises in user-generated content.

The deal is worth £8.7m, with a further £5.7m payable based on performance targets. YoSpace's clients include O2, Vodafone, Orange and 3.


WTF is this new Technorati feature?

Normally an acronym for something else entirely, WTF ('Where's the Fire' in this case) is a new social media feature which has been added to Technorati.

Where's the Fire? borrows a little from Digg, (it's a Digg clone, according to Steve Rubel) and allows users to write an explanation of why a particular search topic or subject is important. Other users can then vote that explanation up or down.


Ask A Ninja wins landmark ad investment

A video podcast hosted by a balaclava-wearing geek has become "the best-paid online video show in the business" after scoring a $300,000 advertising deal.

Ask A Ninja, a regular online piece-to-camera comedy sketch which debuted in November 2005 and is currently pulling in 154,000 unique visitors a month, signed to have its ads handled by Federated Media.


YouTubers would flee video ads

Three-quarters of YouTube viewers would visit the site less often if the video behemoth placed ads before clips, according to a poll.

YouTube founder Chad Hurley, speaking at the World Economic Forum in Davos last week, told BBC News the site was mulling placing three-second commercials ahead of uploaded videos and sharing the revenue with producers.


Brands attempting “User Generated Content” – the good, the bad, and the ugly

With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?

Here are a few of my own thoughts on the winners and losers, but do suggest your own…


Q&A: Six Apart's Anil Dash on business blogs

Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.

With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.


Blog and User Generated Content monitoring services

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.

But what tools, products or services are out there to help you track, analyse and report on all this activity?


Google TV 'hoax' gets viewers clicking

A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.

A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.


LinkedIn targets Europe after new funding round

Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.

The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).


Wikio raises £2.7 million in VC funding

Wikio, a European social bookmarking site, has received almost £2.7 million in a Series A round of funding led by Lightspeed venture Partners and Gemini Israel Funds.

Wikio originally launched in France and Italy in June 2006, and claims to have had almost a million unique visitors per month since then. The company has since launched its site in Germany, Spain and the US, with a UK version planned for this year.


Teen girl site adopts self-service ad strategy

Flip, Condé Nast’s upcoming social networking site for teen girls, is to follow in the footsteps of Bebo  and allow its members to influence the ads they receive.

Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.


BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video,  in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.