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Posts tagged with Social Media

SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

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Myspace sees shift to over-35s

More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.

The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.

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Skype founders to compete with YouTube

Skype founders Janus Friis and Niklas Zennstrom are working on a secretive project which will see them compete with YouTube in the online video market.

The website, currently under the working title of the Venice Project, will aim to combine the video sharing of YouTube with the added attraction of professionally produced TV and video content.

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Bebo closes gap on eBay in UK

Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by Hitwise .

The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.

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Should Web 2.0 startups seek venture capital?

Web 2.0 startups shouldn’t bother seeking VC money, according to Neil Sequeira of General Catalyst Partners, because “there have not yet been these type of exits that generated venture capital type returns”.

Neil is a VC who made these comments at the AjaxWorld Expo in California, but I’m not sure he’s entirely correct in his observations.

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Operators in talks over ‘Mobile Bebo’

Bebo is in discussions with mobile operators over the launch of a range of text messaging services in the first quarter of next year.

The companies plan to use SMS to extend Bebo’s functionality onto mobiles, unlike the WAP-based services being developed by some of its rivals.

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Mark Cuban: only a 'moron' would buy YouTube

Dotcom billionaire Mark Cuban is one person that can be ruled out of the bidding for YouTube  – he has reportedly said that only a “moron” would purchase the video-sharing site.

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David Miliband on wikis and UGC

This summer saw David Miliband, secretary of state for the Department for Environment, Food and Rural Affairs, launching the government’s first experiment with wikis, only for the move to be scrapped after the “accidental or malicious editing or removal of material” by pranksters.

But the wiki is now open again, albeit with tighter moderation and registration policies, and Miliband has promised to continue testing new ways to engage with the public via the web.

We talked to him to find out more...

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Are Social Conferences the 2.0 of conferencing?

A social conference is a physical embodiment of the web 2.0 world and like the web itself presents a unique and invigorating opportunity to communicate and connect. Is this the future of conferencing?

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Yahoo! reportedly close to Facebook deal

Speculation is growing that Yahoo! is close to a $1bn deal for social networking site Facebook.

The Wall Street Journal reports that Facebook is in "serious discussions" to sell itself to the search engine and portal, following months of reported takeover bids from big media players.

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Dr Martens launches new website freedm2.com – beautiful but flawed?

Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.

But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…

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Web venture aims to shake up film distribution

The makers of Scenes of A Sexual Nature, out in November, are not just hoping it’s a hit in the box office – they are also testing a new online distribution model which they say could help independent and low-budget films.

Ed Blum, the film’s director, and Suran Goonatilake, the investor behind Blum’s production firm Tinpanfilms, hope the system will reduce distributors’ control and give private investors more of a say in how movies are marketed and where revenues end up.

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