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I conducted a little experiment.
I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.
All 10 accounts offered a combined total of just two tweet replies in 2016. Why?
Another month has passed, and brands are just about starting to panic about those Q1 results.
But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind.
Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.
The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.
If you’re not already aware of the Shield 5 series on Instagram, go and watch it now.
To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago.
Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series.
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.
It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel.
But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor.
Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.
But thankfully user-generated content is a fairly self-explanatory one.
With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.
You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords.
While potentially irksome to social media managers, dark social is somewhat less sinister than the above.
It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms.
Marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price.
You have to persuade people to choose your product for reasons other than its price tag, i.e. the quality, its rarity, the way it makes you look socially.
This is the challenge Bacardi faced when trying to come up with a campaign for its Grey Goose vodka last year, and the resulting campaign won it a Masters of Marketing award under the Luxury category.
It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…
No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.
The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.
This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year's top figure of 2.5m.
Why? Well, I think advertisers have failed to spot the winning formula of previous years.
Online communication, particularly via social media, is gradually becoming more visual. And with that comes an increasing number of ways to hit people in the eyes with something beautiful.
Not literally, of course. You can get arrested for that sort of thing.
More interesting than a photo and less-annoying than an autoplay video, cinemagraphs are fast making a name for themselves in the world of digital marketing.