Posts tagged with Social Media

yahoo storytellers logo

A day in the life of... Head of Yahoo Storytellers content studio

Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.

We caught up with Emma to see what her role entails.

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Is Reddit on the verge of becoming a bigger player in digital advertising?

It is estimated that more than 80 cents of every new dollar of digital ad spend now goes to two companies: Google and Facebook.

But despite the fact that companies not named Google and Facebook are fighting for a shrinking portion of an otherwise growing pie, one company is aiming to significantly bolster its position in the digital ad market.

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A closer look at WWF’s social strategy

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. 

But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?

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Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two recent events.

Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.

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Seven steps for managing social media for live events

Social media has become the main place for people to share their experience of events as they happen. 

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Three social media lessons from WWF’s Earth Hour

On March 31st this year, 2.4m people across the globe took action against climate change. 

Some turned off their mobile phones, while others organised community events. But whether large or small, each action was in support of Earth Hour – WWF’s annual event to raise awareness of environmental issues.

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lucy

A day in the life of... marketing director at a social agency

What goes on in the wonderful world of social media agencies?

We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.

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Five things social media marketers like (and five things they don't)

According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.

While this is the case for some brands, many social media marketers have different priorities for the new year.

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fallacy

Digital fallacies we should forget in 2017

Digital moves fast and the tech press moves faster.

But which are the fallacies we must remind ourselves of in 2017?

Here are seven...

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#OMGB

Why UGC is the future of social media in travel and tourism marketing

Relying on user generated content (UGC) in social media marketing can be a gamble.

It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.

But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.  

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cadbury

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10...

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)

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clarkson hammond may

We take a spin through Clarkson, May & Hammond's DriveTribe network

My father had a birthday last week and received an Amazon Fire Stick.

That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).

What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.

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