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Posts tagged with Social Networks

Stats: How happy are our social networks?

The latest update to Econsultancy’s Internet Statistics Compendium sees the usual batch of hand-picked data gems.

This month, the Social Media sub-report of the compendium saw some particularly interesting stats about engagement (from SocialFlow), how US Fortune 500 companies are using social networks and blogs (Umass) and research which will likely be of interest to businesses and household web-users alike released in August by Fractl.

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10 revealing mobile stats you may not have seen

You might have seen these mobile stats if you have delved as deeply as me into Ofcom's August 2014 Communications Market Report.

However, I have delved deep indeed to bring you stats on smartphone usage, public WiFi usage, retailers' mobile traffic, SMS volume and more.

These stats are UK only, but some of the trends can be extrapolated to other nations. Enjoy!

alastair campbell

Social media in an election year: what can we expect?

Politics and social media go hand in hand. There's even a social network with political consciousness an implicit demand of its users (Volkalize).

Social media is mature enough now that in America the senate is currently deciding on whether employers should have the right to demand disclosure of social network user names from its employees.

Essentially, we see our free social media activity as a right, as much as we do our vote.

With Alastair Campbell the opening speaker on day two of our Festival of Marketing, and British and American elections in 2015 and 2016 respectively, it seems appropriate to ask 'what can political parties expect from social media?'

G+ SoundCloud

A noisy newcomer: SoundCloud now embeds in Google Plus

Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent.

Google+ Sign-In integration was launched on SoundCloud in May, and a week or so ago, embedding was brought to G+. All you need to do is share any SoundCloud URL to your Google+ circles and the widget will appear, automatically in the post.

It will be interesting to see if any brands start hosting audio in this way. Seems a quick and easy way to direct consumers to a stash of audio content, fairly seamlessly from G+.

Let's see how it looks, and examine some reasons for G+'s growth.


Social commerce best practices: infographic

Expectations for Facebook commerce, or f-commerce as it's commonly referred to, may have been set too high, and social may not be as big a player this holiday shopping season as some might have hoped, but that doesn't mean that social doesn't have a big role to play in the ecommerce market.

In a new infographic produced as part of its 2012 Social Commerce IQ: Retail report, software vendor 8thBridge takes a look at where retailers are at today with their social efforts, and where they most innovative are going with their social networking initiatives. For retailers looking for a path forward, it focuses in on the best practices those innovators are applying to get the most out of social.


Mobile fuels growth of social media, but ad efficacy still a big problem: report

This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.

And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.

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Is the value of a Facebook fan falling?

For businesses trying to reach customers and potential customers online, Facebook, with its more than 1bn users, has become a platform that can't be ignored.

And what's better than a platform with 1bn users? A platform that, up until now, has been largely 'free' to market on.


Five key considerations for brands considering new social sites

To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.

While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.


Five interesting infographics from the Middle East

Infographics are becoming more and more popular in digital marketing circles in the Middle East, particularly as the volume of statistics, market data and research increases in the region.

Here we round up five of the most interesting infographics we've seen in 2012, related to internet marketing, online trends, and social media. 


Pinterest opens to everybody: what it means for brands

According to Experian, Pinterest is the third most popular social network in the United States. So it's no surprise that brands have flocked to set up shop, particularly given that Pinterest may be a far more profitable platform for brands than social networking stalwarts like Facebook and Twitter.

What's remarkable about Pinterest's rise is that up until yesterday, the social network was still technically in an invite-only beta. One of the reasons cited for this was the company's desire to maintain cachet and a feeling of exclusivity. Others suggested that the startup was trying to mitigate scaling risks, which can easily put a dent in a promising startup's plans.


Stats: Social media growth and impact across the Middle East

As we move into the second half of the year, our Internet Statistics Compendium is really starting to offer many insights into how 2012 is shaping up across different regions.

The latest edition of our MENA report has seen some key social media data added from the Arab region this month, highlighting the continuing healthy adoption of platforms such as Facebook, Twitter and LinkedIn.


Five ways marketers can deal with social media fatigue

Prior to Facebook's IPO, a survey asked Americans what they thought of the world's largest social network. The results: more than half believe it's little more than a passing fad.

Right or wrong, talk of social media fatigue is on the rise and that has marketers, many of which have been investing substantial sums into social initiatives, on alert.