Posts tagged with Social Roi

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Social ROI: how to measure the value of social media

Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.

The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.

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Forrester says Facebook is failing marketers. Here's why I disagree

This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’. In an open letter to Facebook CEO Mark Zuckerberg, analyst Nate Elliot asked why Facebook ads were delivering so little return for many advertisers. 

Could it be because most advertisers on Facebook don’t know what they’re doing?

Before I get into this, I want to point out that I’ve seen plenty of excellent marketing and effective advertising on Facebook.

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Dark Social: Attributing the invisible

https://assets.econsultancy.com/images/resized/0002/5090/question-blog-thumb.jpgEarlier this month, The Atlantic posted a fascinating article on social media referral traffic.

In it, Atlantic senior editor Alexis Madrigal makes some bold claims about the history of the web and the way that we consider social traffic, coining the phrase ‘Dark Social’ in the process. 

It’s a great post and I urge you to check it out, because in many ways I agree with Alexis’ sentiments, although I feel that this may not be quite the huge revelation it's been made out to be. 

Here, I'd like to take a closer look at this and the relative importance and attribution of this traffic....

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Social media: where no good deed goes unnoticed

The old saying "No good deed goes unpunished" is a reflection on a sad but often accurate fact: those who do good deeds are often not rewarded for them.

Enter social media, which is giving good deeds a new lease on life. Need proof? Just ask Panera Bread.

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