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In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?
The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so.
Sales of Macs hit 4.8m in Q1 2014, up from 4.1m for the same holiday period in 2013. OS X has a big impact on the conventions of UI and UX.
The feature I saw the most buzz about on social is the improved Spotlight. The feature has a new search window and a rich, scrollable preview of results that finds stuff on your Mac but now also Wikipedia, Bing, Maps, and other sources.
This is the latest reminder of how powerful search is and how consumers increasingly rely on it across technology and the web.
As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
I asked a few questions of their team, to find out more about the service.
For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is the investment worth it? Can the potential pay-off ever be measured accurately?
Progress in answering these questions varies from business to business, but at least one company has decided that its latest investment in social is really an investment in search.
I spent the best part of the last three years focused on assisting editorial teams in driving traffic through celebrity searches.
It was fast paced, breaking, and quite often absurd. It is also possibly the most transient search vertical of them all, with the fickle nature of celebrity appeal rising and falling in rapid media driven spikes.
In such a rapidly changing and often odd market, you need to be prepared, so here are five celebrity search takeaways that can translate to real life.
Don't look now but Google+ may not be dead on arrival after all.
On the brand side of things, Google continues to push forward in trying to build an attractive ecosystem. The latest example of that: a new set of Page Management APIs are coming soon.
There are seemingly countless ways that social data could be applied to search, and there has been significant discussion around how major search engines will integrate social into their algorithms and user experiences.
Already, Google and Bing have experimented with social features, and today, the latter announced even more social integration.
An interesting recent blog from Joost de Valk set out an ‘ethical’ stance for SEOs, arguing that ‘outing’ bad practice is healthy and an important way of preserving the reputation of the industry.
The basic thread is that SEO should be built on foundations of quality and integrity, not just an obsessive drive for short-term results.
It’s clear that the SEO industry is still drawn on the whole black hat vs. white hat issue. What is ethical to one person can be unethical to the next.
Despite this internal dilemma, with still more than 80% global market share, it is what Google thinks that dictates a lot of SEO strategy.
This blog is a reasoned view based on my own opinion and learning from various reports, blogs and Twitter conversations...
The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.
And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit.
Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem.
Yesterday, Google rolled out yet another new feature for Google+ that lets you start a conversation directly from search results - and contribute to a topical Google+ stream.
In a post on Google+ (of course), associate product manager Alex Unger said that if you search for a keyword of phrase like basketball from within Google+, you can then create a post directly from the results shown.
Thanks to social media platforms like Facebook and Twitter. information is being collected, aggregated and distributed faster than ever. That's a good thing for a number of reasons, but keeping track of what's taking place on the 'real-time' web can be challenging.
Plenty of companies are trying to do just that. From helping consumers stay on top of the latest news to assisting companies with their online reputations, players in the social media search and monitoring spaces are taking numerous approaches.
But some of the best positioned companies are those that collect the seemingly countless links that are shared every day on sites like Facebook and Twitter.