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Posts tagged with Social Search Optimisation

Own generic terms on Twitter to win at SEO

Jason Calacanis, by David Sifry via FlickrI wrote a post last month called ‘Why should brands own their own social media profiles’, where I called out Coca Cola for not bothering to sign up for @coke and @dietcoke on Twitter. But there's a bit more to it than meets the eye.

Earlier today, I spotted a note on Twitter by Rory Brown that simply said: “I really like the concept behind @answers. Mahalo may have a winner there.” 

Mahalo Answers was launched in mid-December 2008 as an extension of Mahalo, the human-powered search engine. It’s like Yahoo Answers and LinkedIn Answers, and it works well. It even uses Twitter as a capture and response channel: you can ask questions and receive replies via Twitter. It also automatically posts questions asked via the website to Twitter. In short, it’s excellent.

Business models aside, Mahalo might have a winner in selecting 'answers' as its Twitter username.

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