Posts tagged with Social Selling

Five steps to successful B2B influencer marketing

Influencer marketing is hardly something new.

From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael Jordan throughout the nineties, we’ve all got examples in mind of brands using celebrities to promote their products.

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Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two recent events.

Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.

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Social selling: What it is, and what it definitely isn't

When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.

According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.

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Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

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Can sales teams afford to miss the social amplification opportunity?

When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.

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Why Twitter may be set to take Facebook's crown

With news in the tech, marketing and startup world dominated by Twitter’s impending IPO, many commentators and potential investors are asking themselves whether they should jump in feet first or wait to see if we have another Facebook IPO on our hands.

Up until recently, there were pretty much two common expressions to illustrate the idea of something that doesn’t exist: hen’s teeth and unicorns.  

In 2013 we can now also add 'advertisers that acquire new customers from Facebook' to this list.

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social selling expert

Rise of the social selling expert

The drumbeat of big data's promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.

Facebook, blogging, Twitter, LinkedIn? Inbound marketing, content marketing? "Oh yeah. We're on it."

That's entirely the problem. Businesses are "just doing it." Growth is slowing. The love affair with social media marketing is nearly over. Everyone's all gaa-gaa over big data. So if social media and content marketing managers are to survive the meteoric rise of 'Big Data' they'll need to become social selling experts - pronto.

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