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Posts tagged with Social Shares

Red Herring

Content marketing for SEO: Are social shares a red herring?

As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.

You might want to read that again. Be it tweets, re-tweets, Facebook shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.


Social media and the 2016 US election: can anyone follow Obama?

In the run up to the 2016 US presidential election, how successfully are candidates using social media and online content to engage with voters?

1 comment

Social shares mean high search rankings: stats

Social shares on Facebook and Twitter closely correlate with how a site ranks in Google searches, according to a new study by Searchmetrics.

Facebook activity appears to have the highest impact on rankings, with a Facebook share the most important factor.

Twitter is far behind these values but is still the sixth strongest metric behind Facebook and the number of backlinks.