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At one point social shopping was hailed as the future of ecommerce.
Online shopping was supposed to be moving towards becoming a more social and collective experience, whereby users could share their shopping journeys, mimicking the sort of interaction that occurs in physical stores.
However, despite all of these predictions, true social commerce has failed to really gain traction with consumers or retailers.
Whilst social elements, such as sharing buttons, have been integrated into retail websites, the overall vision of social shopping has not yet come to fruition.
Social shopping is all the rage in our post-Pinterest world. Current industry darlings that combine a visual design with social and designers/merchants include Fab.com, The Fancy and Aha Life.
Meet new Aussie entrant Set That who want to become the next curation destination online where you can get paid to create and save sets of online products.
Social shopping platform Nuji has reported a 730% growth in click throughs to retail sites, and a 167% increase in sales attributed to those clicks since it began offering discounts as an incentive for sharing content.
The London-based start-up bills itself as a competitor to Pinterest, and allows users to follow others with a similar fashion sense to help discover items from around the web.
But instead of ‘pinning’ images, Nuji’s users ‘tag’ products they like.
In mid-December 2009 the ShareASale affiliate network announced the winners of its 2009 Performance Awards.
The "Exceptional Affiliate" prize went to a promising affiliate
marketing company operating out of Cambridge, Massachusetts:
StyleFeeder. A month later, the site was bought by Time Inc., the largest magazine publisher in the U.S.
Reevoo provides reviews for retailers like Currys and Tesco, and launched its own website last year. It has recently had a revamp, including a new homepage and updated product pages.
The Reevoo website gathers together a wide range of product reviews, and should be a good resource for online shoppers, so how does it shape up?
Launched this week, NakedWines is offering an online 'farmer's market' to connect small wine producers with customers looking for new wines.
The site was launched by Rowan Gormley, who was previously CEO of Virgin Wines. He has been talking to E-consultancy about the thinking behind Naked Wines...
The New York Times Magazine published an interesting article that discusses the Netflix $1mn challenge that has some developers working tirelessly to improve the accuracy of the Netflix recommendation engine by 10%.
Despite the growth in the e-commerce channel, many retailers are still unable to make truly informed decisions regarding the strategic development of e-commerce in their business, as they are unable to effectively benchmark the performance of the channel.
This is the case for both retailers who think they're performing well and those who don't.
I reviewed social shopping site Tribesmart last month and, though it needs to add more users and products to become a valuable resource, it is a well designed and very usable site.
The site was set up by Wayne Robbins and Michael Pratt, who also run digital agency Iconography. I talked to Wayne to find out a bit more...
Launched in beta earlier this month, Tribesmart is a social shopping website which aggregates products and user reviews.
I've been taking a look around the site to see how it measures up...
TestFreaks, launched at the end of last year, is a consumer review site that aggregates technical information and opinions about a range of products.
It was founded by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson, all of whom previously founded PriceRunner back in 1999.
We talked to Kristofer about his plans for the TestFreaks, and how he aims to make it into the world's biggest product review site...
We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.
But did you know that customer reviews are changing the way consumers shop and the way companies market their products?
Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.