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Posts tagged with Social Structured Data

The three types of social structured data and why you need them

Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.

For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.

It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.

And at Brighton SEO Firecask co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.

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