tag:econsultancy.com,2008:/blog/tags/social Posts tagged with "social" from the Econsultancy blog 2017-06-20T10:28:00+01:00 tag:econsultancy.com,2008:BlogPost/69137 2017-06-20T10:28:00+01:00 2017-06-20T10:28:00+01:00 Livestreaming in China: Everything you need to know Ben Davis <p><strong>Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.</strong></p> <p>In this article, we'll take a look at:</p> <ul> <li>the stats behind the rise of livestreaming</li> <li>some brand campaigns</li> <li>important ivestreaming platforms</li> <li>Alibaba's investment in the trend</li> </ul><p><a href="https://econsultancy.com/blog/69137-livestreaming-in-china-everything-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68967 2017-04-05T15:00:00+01:00 2017-04-05T15:00:00+01:00 The best social stories and campaigns from March 2017 Nikki Gilliland <p><strong>We’re already making headway into April, but hold fire, let’s journey back and take stock of some March madness. </strong></p> <p>With highlights from Facebook, Tinder and the BBC, here’s a recap of the month in social. For more detail, subscribers can download the <a href="https://econsultancy.com/reports/social-quarterly-q1-2017/">Econsultancy Q1 Social Quarterly.</a></p><p><a href="https://econsultancy.com/blog/68967-the-best-social-stories-and-campaigns-from-march-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68937 2017-03-24T15:05:08+00:00 2017-03-24T15:05:08+00:00 Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden Nick Hammond <p><strong>Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. </strong></p> <p>Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.</p><p><a href="https://econsultancy.com/blog/68937-stories-from-sxsw-2017-ad-blocking-content-distribution-and-joe-biden/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67970 2016-06-21T10:04:09+01:00 2016-06-21T10:04:09+01:00 How to integrate search & social: It's all about curating audiences Ben Davis <p><strong>The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.</strong></p> <p>With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.</p> <p>Marty Weintraub, founder of Aimclear, spoke at this year's <a href="http://www.sascon.co.uk/">SAScon</a> about psychographic targeting and <a href="http://www.aimclearblog.com/2015/04/08/radical-new-expectations-for-social-marketers-owned-audience-cookie-pools-for-performance-marketers/">curating audience-based remarketing pools</a>. Here are some of the tactics he extolled.</p><p><a href="https://econsultancy.com/blog/67970-how-to-integrate-search-social-it-s-all-about-curating-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67936 2016-06-10T11:07:37+01:00 2016-06-10T11:07:37+01:00 25 quotes from the Future of Digital Marketing 2016 Ben Davis <p><strong>I don't have a time machine, '<a href="https://econsultancy.com/events/future-of-digital-marketing-london/">The Future of Digital Marketing</a>' happens to be the name of one of Econsultancy's conferences.</strong></p> <p>I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.</p><p><a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67731 2016-04-11T14:27:17+01:00 2016-04-11T14:27:17+01:00 Think affiliate marketing doesn’t work for luxury brands? Think again Chris Bishop <p><strong>Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.</strong></p><p>Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.</p><p><a href="https://econsultancy.com/blog/67731-think-affiliate-marketing-doesn-t-work-for-luxury-brands-think-again/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67721 2016-04-08T14:00:26+01:00 2016-04-08T14:00:26+01:00 How three top betting sites handle social content Jack Simpson <p><strong>Social content is – or at least should be – entirely driven by a brand’s <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand">tone of voice</a>. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. </strong></p> <p>Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  </p> <p>I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. </p><p><a href="https://econsultancy.com/blog/67721-how-three-top-betting-sites-handle-social-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67728 2016-04-08T12:33:00+01:00 2016-04-08T12:33:00+01:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong>Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. </strong></p> <p>Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. </p> <p>Yes, this is my last day as the official weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up guy. </p><p><a href="https://econsultancy.com/blog/67728-top-10-digital-marketing-stats-of-the-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67715 2016-04-06T15:16:31+01:00 2016-04-06T15:16:31+01:00 10 of the best social campaigns & stories from March 2016 Jack Simpson <p><strong>With two significant events in the form of <a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016">International Women’s Day</a> and <a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns">Easter</a>, last month was an exciting one for social campaigns. </strong></p> <p>On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. </p><p><a href="https://econsultancy.com/blog/67715-10-of-the-best-social-campaigns-stories-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67701 2016-04-04T15:44:00+01:00 2016-04-04T15:44:00+01:00 12 best branded Instagram videos from March 2016 Jack Simpson <p><strong>If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. </strong></p> <p>Hopefully some the following clips will inspire your own <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> efforts, although obviously launching a rocket into space is not going to be an option for every brand. </p><p><a href="https://econsultancy.com/blog/67701-12-best-branded-instagram-videos-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67688 2016-03-31T11:56:20+01:00 2016-03-31T11:56:20+01:00 Do you need to be on that new social media platform? Jack Simpson <p><strong>Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.</strong> </p> <p>Now, however, it seems there’s <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">a new social media platform</a> to get excited about every month.</p> <p>The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. </p><p><a href="https://econsultancy.com/blog/67688-do-you-need-to-be-on-that-new-social-media-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67677 2016-03-24T11:33:37+00:00 2016-03-24T11:33:37+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">Stats</a> on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?</strong></p> <p>No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: </p><p><a href="https://econsultancy.com/blog/67677-top-10-digital-marketing-stats-of-the-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67673 2016-03-23T14:15:41+00:00 2016-03-23T14:15:41+00:00 Eight intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up – arguably the most hotly anticipated thing on the internet. </strong></p> <p>This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.</p><p><a href="https://econsultancy.com/blog/67673-eight-intriguing-us-digital-marketing-stats-from-the-past-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67671 2016-03-23T10:02:00+00:00 2016-03-23T10:02:00+00:00 11 of the most memorable 'brand' #hashtags of all time Jack Simpson <p><strong>Twitter celebrated its 10th birthday this week, and <a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter">despite all its problems</a> it has arguably become as important a technical feature of society as the TV or the telephone. </strong></p> <p>Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  </p> <p>In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. </p><p><a href="https://econsultancy.com/blog/67671-11-of-the-most-memorable-brand-hashtags-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67669 2016-03-22T10:02:00+00:00 2016-03-22T10:02:00+00:00 What brands can learn from Chipotle’s Twitter fiasco Jack Simpson <p><strong>Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. </strong></p> <p>But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.</p><p><a href="https://econsultancy.com/blog/67669-what-brands-can-learn-from-chipotle-s-twitter-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67655 2016-03-18T10:04:03+00:00 2016-03-18T10:04:03+00:00 Three reasons Instagram’s algorithmic timeline is yet another terrible idea Jack Simpson <p><strong>It seems wherever you turn in the digital marketing world these days there is some popular app <a href="https://econsultancy.com/blog/67515-twitter-unveils-new-timeline-feature-what-you-need-to-know">updating its timeline</a> to an algorithmic one.</strong></p> <p>Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. </p><p><a href="https://econsultancy.com/blog/67655-three-reasons-instagram-s-algorithmic-timeline-is-yet-another-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67647 2016-03-15T14:16:09+00:00 2016-03-15T14:16:09+00:00 Nine incredibly helpful influencer marketing tools Jack Simpson <p><strong>One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. </strong></p> <p>But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?</p> <p>Amazingly, 84% of marketers in <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">a recent Econsultancy and Fashion &amp; Beauty Monitor survey</a> say they carry out influencer research manually. </p><p><a href="https://econsultancy.com/blog/67647-nine-incredibly-helpful-influencer-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67642 2016-03-14T11:27:59+00:00 2016-03-14T11:27:59+00:00 How brands celebrated International Women’s Day 2016 Chloe McKenna <p><strong>International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet. </strong></p> <p>Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.</p><p><a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67638 2016-03-14T10:21:00+00:00 2016-03-14T10:21:00+00:00 Seven tips for driving an emotional response to video marketing Jack Simpson <p><strong>The ability to <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">elicit emotions</a> in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. </strong></p> <p>But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    </p> <p>In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. </p><p><a href="https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67626 2016-03-08T17:02:00+00:00 2016-03-08T17:02:00+00:00 17 marketing campaigns with a positive message for women Jack Simpson <p><strong>Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.</strong></p> <p>Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that <a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015">‘beach body ready’ campaign</a>?), but others are actually doing some good, so I’m going to focus on them. </p><p><a href="https://econsultancy.com/blog/67626-17-marketing-campaigns-with-a-positive-message-for-women/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67624 2016-03-08T14:35:00+00:00 2016-03-08T14:35:00+00:00 Eight exciting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another dose of our regular US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up. Some say it is even more eagerly anticipated than the Presidential Election. </strong> </p> <p>This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. </p><p><a href="https://econsultancy.com/blog/67624-eight-exciting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67619 2016-03-08T11:53:20+00:00 2016-03-08T11:53:20+00:00 Five brands that proved marketing on Reddit can work Jack Simpson <p><strong>You’d be forgiven for being frightened of <a href="https://econsultancy.com/blog/67058-marketing-on-reddit-a-potential-goldmine-or-a-fool-s-errand">marketing on Reddit</a>. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. </strong></p> <p>Yet despite the risks, some marketers have managed to pull it off.</p> <p>In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. </p><p><a href="https://econsultancy.com/blog/67619-five-brands-that-proved-marketing-on-reddit-can-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67604 2016-03-07T10:21:00+00:00 2016-03-07T10:21:00+00:00 What’s the point of social media for luxury brands? Chris Bishop <p><strong>Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.  </strong></p> <p>At the same time, brands who performed well in the WOM arena were making less impact in social media.</p><p><a href="https://econsultancy.com/blog/67604-what-s-the-point-of-social-media-for-luxury-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67608 2016-03-04T10:57:41+00:00 2016-03-04T10:57:41+00:00 12 intriguing digital marketing stats from the past week Jack Simpson <p><strong>It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. </strong></p> <p>I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. </p> <p>She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.”</p><p><a href="https://econsultancy.com/blog/67608-12-intriguing-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67601 2016-03-03T10:31:12+00:00 2016-03-03T10:31:12+00:00 10 of the best social campaigns & stories from February 2016 Jack Simpson <p><strong>It was February last month, which meant Valentine’s Day and <a href="https://econsultancy.com/blog/67511-why-the-super-bowl-50-commercials-were-social-media-failures">Super Bowl campaigns</a> were high on the agenda for brands. </strong></p> <p>I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. </p><p><a href="https://econsultancy.com/blog/67601-10-of-the-best-social-campaigns-stories-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67597 2016-03-01T14:20:02+00:00 2016-03-01T14:20:02+00:00 14 best branded Instagram videos from February 2016 Jack Simpson <p><strong>Another month has passed, and brands are just about starting to panic about those Q1 results. </strong></p> <p>But fear not, for today I bring you the best of <a href="https://econsultancy.com/blog/67048-a-marketer-s-guide-to-instagram-video">Instagram video</a> – some light-hearted digital marketing fun to take your mind off the daily grind. </p><p><a href="https://econsultancy.com/blog/67597-14-best-branded-instagram-videos-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67575 2016-03-01T10:49:00+00:00 2016-03-01T10:49:00+00:00 Our take on the top 10 most controversial ads of 2015 Jack Simpson <p><strong>Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.  </strong> </p> <p>The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about <a href="https://econsultancy.com/blog/66852-12-of-my-favourite-ad-campaigns-from-the-last-12-months">ad campaigns</a> in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.</p><p><a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67582 2016-02-26T10:56:00+00:00 2016-02-26T10:56:00+00:00 Our 10 favourite digital marketing stats from the past week Jack Simpson <p><strong>Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.’</strong> </p> <p>So turn up that screen brightness, put your glasses back on and let’s do this thing. </p><p><a href="https://econsultancy.com/blog/67582-our-10-favourite-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67552 2016-02-19T10:57:00+00:00 2016-02-19T10:57:00+00:00 The top 10 digital marketing stats of the week Jack Simpson <p><strong>Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.</strong></p> <p>Except for the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up…</p><p><a href="https://econsultancy.com/blog/67552-the-top-10-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67541 2016-02-18T09:49:48+00:00 2016-02-18T09:49:48+00:00 10 delicious digital marketing campaigns from McDonald's Jack Simpson <p><strong>However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. </strong></p> <p>McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. </p><p><a href="https://econsultancy.com/blog/67541-10-delicious-digital-marketing-campaigns-from-mcdonald-s/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67529 2016-02-17T10:24:24+00:00 2016-02-17T10:24:24+00:00 The rise of dark social: Everything you need to know Jack Simpson <p><strong>You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. </strong></p> <p>While potentially irksome to social media managers, dark social is somewhat less sinister than the above. </p> <p>It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. </p><p><a href="https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67525 2016-02-16T09:42:29+00:00 2016-02-16T09:42:29+00:00 What is brand activation & why do you need it? Jack Simpson <p><strong>I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got <a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">meaningless marketing buzzword</a> written all over it. </strong></p> <p>But as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things.  </p> <p>In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. </p><p><a href="https://econsultancy.com/blog/67525-what-is-brand-activation-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67512 2016-02-10T14:32:00+00:00 2016-02-10T14:32:00+00:00 11 intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our regular US </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong><strong> round-up. </strong></p> <p>This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. </p><p><a href="https://econsultancy.com/blog/67512-11-intriguing-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67486 2016-02-05T10:52:00+00:00 2016-02-05T10:52:00+00:00 13 unmissable digital marketing stats from the past week Jack Simpson <p><strong>‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.</strong></p> <p>It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. </p> <p>This week we’ve got some delightful <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.</p><p><a href="https://econsultancy.com/blog/67486-13-unmissable-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67483 2016-02-04T14:53:00+00:00 2016-02-04T14:53:00+00:00 What is Peach & should marketers even care? Jack Simpson <p><strong>Rejoice! Yet <a href="https://econsultancy.com/blog/66709-15-brand-new-social-networks-you-ve-never-heard-of-but-should-definitely-try/">another social network!</a> They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty. </strong></p> <p>So what makes Peach so special?</p><p><a href="https://econsultancy.com/blog/67483-what-is-peach-should-marketers-even-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67484 2016-02-04T14:21:27+00:00 2016-02-04T14:21:27+00:00 Five key marketing trends from Digital Shift Q1 2016 Jack Simpson <p><strong>Our latest <a href="https://econsultancy.com/reports/digital-shift/">Digital Shift</a> presentation is here, and it’s packed full of exciting predictions and marketing trends.</strong></p> <p>From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.</p><p><a href="https://econsultancy.com/blog/67484-five-key-marketing-trends-from-digital-shift-q1-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67471 2016-02-02T14:22:00+00:00 2016-02-02T14:22:00+00:00 Eight best social campaigns & stories from January 2016 Jack Simpson <p><strong>Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. </strong></p> <p>But we do have some pretty impressive campaigns to show you from the likes of <a href="https://econsultancy.com/blog/67451-the-smartest-experiential-charity-marketing-campaign-you-ll-see-this-year">WaterAid</a> and <a href="https://econsultancy.com/blog/67016-land-rover-an-automotive-revolution-in-luxury-content-marketing">Land Rover</a>, along with some of the most exciting social news stories we’ve seen in the last few weeks. </p><p><a href="https://econsultancy.com/blog/67471-eight-best-social-campaigns-stories-from-january-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67439 2016-01-26T14:07:00+00:00 2016-01-26T14:07:00+00:00 How creative SEO can deliver big wins for luxury fashion retailers Chris Bishop <p><strong>According to our friends at Google, the most searched for fashion term in 2015 was “<em>How to walk in heels</em>”. </strong></p> <p>This may come as a disappointment to fashion brands who have been told search is all about sales.</p> <p>Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.</p><p><a href="https://econsultancy.com/blog/67439-how-creative-seo-can-deliver-big-wins-for-luxury-fashion-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67436 2016-01-22T14:24:53+00:00 2016-01-22T14:24:53+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong>In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’</strong></p> <p>Yes, it’s that time again. The coveted Econsultancy <strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a></strong> round-up is here and waiting to blow your mind like a Starman in the sky. </p><p><a href="https://econsultancy.com/blog/67436-top-10-digital-marketing-stats-of-the-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67413 2016-01-15T14:21:45+00:00 2016-01-15T14:21:45+00:00 Nine glorious digital marketing stats from the past week Jack Simpson <p><strong>We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> for you.</strong> </p> <p>Oh stop complaining.</p> <p>We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.</p> <p>You should be out in the streets cheering our name. Or something...</p><p><a href="https://econsultancy.com/blog/67413-nine-glorious-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67401 2016-01-13T14:11:37+00:00 2016-01-13T14:11:37+00:00 Eight of the best US digital marketing stats we've seen this week Jack Simpson <p><strong>The holiday season seems like a lifetime ago already, but it has been <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016">an exciting start to the year for digital marketing</a>. </strong></p> <p>In this first US-focused <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.</p><p><a href="https://econsultancy.com/blog/67401-eight-of-the-best-us-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67400 2016-01-12T14:30:50+00:00 2016-01-12T14:30:50+00:00 Three YouTube influencers give their views on brand partnerships Jack Simpson <p><strong>In our post about <a href="https://econsultancy.com/blog/67307-the-biggest-content-marketing-trends-of-2015">2015 content marketing trends</a>, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.</strong>  </p> <p>Brands are increasingly realising the value in partnering with <a href="https://econsultancy.com/blog/66560-what-are-influencers-and-how-do-you-find-them">influencers</a> to amplify their message or promote their products. </p> <p>I interviewed three influential <a href="https://econsultancy.com/blog/67119-youtube-strategy-tips-for-building-an-audience-working-with-vloggers">YouTube vloggers</a> to find out how they like to be approached by brands and what they look for in a brand partner. </p><p><a href="https://econsultancy.com/blog/67400-three-youtube-influencers-give-their-views-on-brand-partnerships/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67390 2016-01-11T09:56:00+00:00 2016-01-11T09:56:00+00:00 Why Cillit Bang was wrong to lose Barry Scott Jack Simpson <p><strong>One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. </strong></p> <p>Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.</p><p><a href="https://econsultancy.com/blog/67390-why-cillit-bang-was-wrong-to-lose-barry-scott/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67388 2016-01-08T09:50:00+00:00 2016-01-08T09:50:00+00:00 Nine brilliant digital marketing stats from the past week Jack Simpson <p><strong>The first week of the new year is almost over. Well done for making it through. </strong></p> <p>Now give yourself a pat on the back while quietly admitting you spent most of it <a href="http://www.bbc.co.uk/newsbeat/article/35245437/drummond-puddle-watch-thousands-watch-livestream-of-puddle-in-newcastle">watching people struggle to walk through a puddle</a>.<strong>  </strong></p> <p>But the past four days were simply a warm-up for the real start of the year: the moment you open the first weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up of 2016. </p><p><a href="https://econsultancy.com/blog/67388-nine-brilliant-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67383 2016-01-07T14:59:13+00:00 2016-01-07T14:59:13+00:00 Five digital-to-physical social campaigns that will inspire us in 2016 Blake Cahill <p><strong>Using the power of social media to interact with the physical world is a relatively under-used concept, but there are a few brands that understand exactly how to do it well.</strong></p> <p>Consumers don’t perceive any difference between online and offline, so marketers need to mirror this attitude and design experiences that will be resonant ad relatable to their customers.</p><p><a href="https://econsultancy.com/blog/67383-five-digital-to-physical-social-campaigns-that-will-inspire-us-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67386 2016-01-07T14:18:02+00:00 2016-01-07T14:18:02+00:00 How the NHS used social media to triple blood donor registrations Jack Simpson <p><strong>The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.</strong></p> <p>In a social media campaign that won them an award at the <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.</p><p><a href="https://econsultancy.com/blog/67386-how-the-nhs-used-social-media-to-triple-blood-donor-registrations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67378 2016-01-06T11:32:00+00:00 2016-01-06T11:32:00+00:00 Five reasons Twitter’s character limit increase is a terrible idea Jack Simpson <p><strong>It’s somewhat sad that something as seemingly innocuous as <a href="https://econsultancy.com/blog/67106-new-twitter-polls-the-opportunities-for-marketers">an update to a social media site</a> can cause so much online furore.</strong></p> <p>Twitter’s recent announcement, in which it said it is poised to increase the tweet character limit from 140 to as much as 10,000, has thrown keyboard warriors everywhere into a frenzy. </p><p><a href="https://econsultancy.com/blog/67378-five-reasons-twitter-s-character-limit-increase-is-a-terrible-idea/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67374 2016-01-05T09:58:00+00:00 2016-01-05T09:58:00+00:00 10 best social campaigns & stories from December 2015 Jack Simpson <p><strong>Enormous apologies in advance for the inclusion of yet more <a href="https://econsultancy.com/blog/67367-15-best-branded-instagram-videos-from-december-2015/">Christmas-related content</a> in this post. </strong></p> <p>No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. </p> <p>From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.</p><p><a href="https://econsultancy.com/blog/67374-10-best-social-campaigns-stories-from-december-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67367 2016-01-04T10:12:54+00:00 2016-01-04T10:12:54+00:00 15 best branded Instagram videos from December 2015 Jack Simpson <p><strong>What better way to ease yourself into the new year than with a round-up of some lovely eye-catching <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">video content</a>.</strong></p> <p>This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster. </p><p><a href="https://econsultancy.com/blog/67367-15-best-branded-instagram-videos-from-december-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>