Posts tagged with Social

How social are UK SEO agencies: infographic

We’ve talked often about the overlap between social and search.

MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the infographic the agency produced proved to be incredibly popular. 

We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?

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Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

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Is it too late to save Friends Reunited?

Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.

This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.

The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".

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Domino's asks Australian Facebook fans to create a new pizza

Ever-innovative Domino’s Pizza has today launched a campaign in Australia called “The Social Pizza”.

The brand will give its Facebook fans the power to create a new pizza, which in turn will be sold on its menu across the country.

For the next week, fans will vote on their favourite crust, sauce and ingredients, with the most popular selection each day added to the pizza. Then, people will be able to win $1,000 by naming the finished pizza.

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New report: the social shift in internal communications

Econsultancy's latest Smart Pack: The Social Shift in Internal Communications is about the trends in internal communication that are not just affecting how your customers navigate their social relations and the marketplace, but will determine your working future as well.

The fact is that no one quite knows what revolution is going to happen next in the field of communications, which makes enterprise-level investments a significant risk.

Large corporations that build their own centralized internal social nets often find that obsolescence comes quickly.

Smaller teams who are encouraged to discover and implement their own ad hoc solutions using mass-market products like Yammer, Jive, Google Apps, or Facebook Groups may not routinely share best practices throughout a larger parent organization. In the words of Catherine Glover, Director of Social@Ogilvy, and a featured interview in the new report, "nothing seems to stick".

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Channel 4 launches socially-driven channel called 4seven

Channel 4 has announced the launch of a new channel, called 4seven, at the FT’s Digital Media Conference this morning.

The channel will re-air shows that create the most buzz within social media over the past seven days, giving people an opportunity to catch up on the programmes they’ve missed – and give more time to those that people talk about the most.

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Social signals and search: what is the impact?

It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.

The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.

As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.

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Is your business successfully harnessing social data?

The fascinating topic of social data is the focus of the third Quarterly Digital Intelligence Briefing, published today by Econsultancy in partnership with Adobe.

According to our report, only 16% of companies we've surveyed say they are 'harnessing social data effectively' for their businesses.

Below I've summarised some of the key findings and subjects discussed in the report.

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Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

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The online experience for European children: stats

Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.

As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?

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What the hell is social influence?

Thanks to the continuing evolution of social media, there’s a lot of talk at the moment around influence, identifying and understanding it in action, as well as how this can be used commercially. 

Just last week my colleague, Matt, wrote an insightful post about the intricacies and accuracy of this, but recent conversations I’ve had with quite a few people makes me think that on a wider basis, the fundamentals around this increasingly complex area are misunderstood, and in some instances, overlooked altogether. 

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Five reasons Facebook should still care about location

There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites. 

But much of the evidence suggests Facebook is even more focused on location now that it has been to date. 

As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.

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