{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Sony Ericsson

Q&A: Sony Ericsson's Zorayda Pedersen on multichannel marketing

To accompany the launch of its Xperia Pureness phone, Sony Ericsson created an international campaign, which combined billboard advertising in select cities, which was backed up by an online programme to identify 'design influencers'. 

I've been asking Zorayda Pedersen, Global Marketing Manager at Sony Ericsson, about the company's campaign and its approach to multichannel marketing.

0 comments