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All told, ICANN received 1,930 applications, well more than the 1,200-plus figure previously cited. Each applicant ponied up $185,000 per application just for the privilege of applying.
Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
Video games are now a $10bn industry, so it’s no surprise that ad campaigns are becoming more elaborate as developers seek to grow sales in this booming market.
Last week Sony broke new ground by allowing gamers to fire a real machine gun at a set of targets in the desert after logging in through Facebook or Twitter.
It's Friday and with that comes our coverage of the big moves, hires and fires in the US this week.
We've seen promotions from Mercedes-Benz and Sony, while News Corp. has poached a new CEO for Dow Jones and Apple and Dell are looking to expand their retail and software services with new prominent hires.
This format allows advertisers to offer consumers rewards such as access to premium content or a donation to a charity in return for their attention, based on an opt-in model.
Another day, another hack.
What happens when you attempt to promote climate change awareness by blowing up a few children? You get Splattergate, which is now the name associated with the fallout from the 10:10 initiative's ill-conceived (and now canned) film which depicts children who show no interest in cutting their carbon emissions exploding at the hand of a teacher who is more eco-conscious.
And if you're a brand which supported the 10:10 initiative producing the much talked-about film, you get a harsh lesson about the risks associated with greenwashing.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.
Dominic Jacquesson has been running offline and online publishing and marketing businesses for the last 12 years, and now runs digital publishing consultancy Ink on Dead Trees.
I've been talking to Dominic about the eReader market, the Kindle, and how he expects the technology to impact media and marketing over the next few years...
The proposed settlement in the class action lawsuit over Google Books has proven to be quite controversial. Amazon, the American Civil Liberties Union and the Electronic Frontier Foundation are among those questioning the proposed settlement. On the other side, Sony, the Computer & Communication Industry Association and the Authors Guild are among those supporting the settlement.
Opponents claim that the settlement will give Google a virtual monopoly over online books. Supporters claim that the settlement will benefit consumers and does not preclude others from competing in the market.
Proprietary formats and lock-in. When it comes to discussions of digital content, these are terms you really can't escape.
A lot of that has to do with the evolution of digital content, which arguably hasn't gone much smoother than human evolution. On one side, we've seen many content owners fight the 'digitization' of their content, contributing to rampant piracy and consumer dissatisfaction. On one side, we've seen hardware and software vendors take advantage of the chaos to push proprietary formats that lock consumers into their hardware and software offerings.
The gaming industry is often referred to as recession proof, but the general inclination of people to purchase goods that can entertain them at home in tough times is not enough to fuel the gaming sector right now. The $1.83 billion console industry fell 18% in March and 8% in April.
However, those numbers have less to do with the flailing economy than the state of the gaming console business right now. All three of the leaders in the space — Microsoft's Xbox 360, Sony Playstation 3, and the Nintendo Wii — have not launched new consoles in about three years. Rather than start selling new products, they're looking to marketing tactics and repositioning what they already have on the shelf to increase sales.